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All Journal Al Dzahab Al Fiddhoh: Journal of Banking, Insurance, and Finance
Tila, Marda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE IMAGE OF ISLAMIC HIGHER EDUCATION REVIEWED FROM PROMOTIONS AND TUITION FEES AS WELL AS ITS IMPLICATIONS FOR COLLEGE DECISIONS Sarmigi, Elex; Mahabbati, Suci; Tila, Marda
Al Fiddhoh: Journal of Banking, Insurance, and Finance Vol. 6 No. 2 (2025): Al Fiddhoh: Journal of Banking, Insurance, and Finance
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/fdh.v6i2.5830

Abstract

This research was conducted to determine how interested parents of high school students in Kerinci Regency and Sungai Penuh City are in choosing an Islamic college for their children's further studies. The factors tested in this research are the image of Islamic universities, promotions, and tuition fees. The sample for this research was 227 respondents. Data was collected using a questionnaire. Data analysis uses the Structural Equation Model (SEM) approach with the help of the SmartPLS 2.3.9 application. The results of this research show that promotions and tuition fees have a positive and significant effect on the image of Islamic universities and influence the interest of students' parents in recommending Islamic universities to their children to continue their studies. The image of Islamic higher education mediates the relationship between promotion and tuition fees in the Decision to choose an Islamic higher education institution. The type of mediation effect is partial mediation.
PENGARUH PROMOSI DAN BIAYA KULIAH TERHADAP KEPUTUSAN KULIAH DI PERGURUAN TINGGI ISLAM Mahabbati, Suci; Sarmigi, Elex; Tila, Marda
Al Dzahab Vol. 5 No. 2 (2024): Al Dzahab: Journal of Economics, Management, Business and Accounting
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/dhb.v5i2.6629

Abstract

Purpose: This study was conducted to examine whether promotion and tuition fees influence students’ decisions to choose Islamic higher education institutions in Kerinci Regency and Sungai Penuh City. Design/Methodology/Approach: The sample of this study consisted of 227 respondents. Data were collected using questionnaires. Data analysis was performed using multiple linear regression analysis. Findings: The results indicate that promotion has a positive and significant effect on students’ decisions in choosing higher education institutions. Tuition fees also have a positive and significant effect on decision-making. Simultaneously, promotion and tuition fees significantly influence students’ decisions in selecting higher education institutions. Research Implications: The findings provide practical implications for higher education administrators in designing more effective promotional strategies and establishing competitive and affordable tuition fee policies to enhance institutional attractiveness and increase prospective student interest.
Co-Authors Mahabbati, Suci