Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Owner : Riset dan Jurnal Akuntansi
Akbar, Qomaruzzaman
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Evaluasi Strategi Bisnis Perusahaan Start Up Menggunakan Bisnis Model Kanvas Pada PT XYZ Akbar, Qomaruzzaman; Hilda Rossieta
Owner : Riset dan Jurnal Akuntansi Vol. 8 No. 1 (2024): Artikel Riset Januari 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v8i1.1808

Abstract

With the development of technology, many start-up companies have been established. In November 2022 there were 2,400 startups in Indonesia. This study aims to evaluate the business strategy of start-up companies with the research object PT XYZ. PT XYZ engaged in the healthy food industry. This research is case study research with descriptive qualitative research methods. This research utilized Business Model Canvas as a basic theory and tool to evaluate business strategy. The results showed that PT XYZ implemented a broad differentiation strategy. The current focus of the company's strategy is to promote and introduce products to the public. The promotional strategy succeeded in increasing sales, but was unable to generate profits due to the large cost of promotion. There are several weaknesses in PT XYZ business model that can be improved to be able to generate profits. Adding customer segments in the form of B2B can potentially provide new revenues and bring benefit in promotions using other company resources. Additionally, the application of lean accounting that focused on cost reduction must be carried out for cost efficiency.
Co-Authors Hilda Rossieta