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Pendampingan Strategi Marketing di Era Digital bagi Usaha Mikro Kecil Menengah Masyarakat Desa Bulangan Gresik Latifah, Eny; Suroso, Suroso; Martiwi, Wanala Abdillaika; Mu’minah, Rina Ummatul; Ningsih, Fila Wahyu; Fadlilah, Eva Shofiyatul; Lestari, Dewi Ayu; Salsabila, Wilda Salma; Hashin, Muhammad Hishin Al; Nurah, Nurah
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.160

Abstract

This community service aims to provide assistance to the people of Bulangan Gresik Village in determining the right strategy for marketing for the MSME sector. The method used is PAR (Participatory Action Research). The service stages start from preliminary research, acculturation, community organizing for the research agenda, action planning for social change, action, and evaluation. The results of the service are (1) Education through seminars on the introduction of packaging and branding; (2) Providing training for product branding and product packaging; (3) Training to create marketplace accounts such as Shoppe, Lazada, Bukalapak; (4) maximizing social media such as Whats App, Instagram, Telegram, Tiktok for digital marketing promotions, (5) Establishing collaboration with traditional and modern industries and stalls.
PENGARUH UANG ELEKTRONIK, PERTUMBUHAN EKONOMI, DAN RASIO ELEKTRIFIKASI TERHADAP EMISI KARBON DI INDONESIA Nurah, Nurah; Maryanti, Maryanti
Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan Kebijakan Publik Vol 8, No 4 (2025): Responsive: Jurnal Pemikiran Dan Penelitian Administrasi, Sosial, Humaniora Dan
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/responsive.v8i4.67301

Abstract

Peningkatan aktivitas ekonomi dan percepatan digitalisasi di Indonesia memberikan implikasi penting terhadap upaya penurunan emisi karbon, khususnya dalam rangka memenuhi target nasional Net Zero Emission 2060. Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan uang elektronik, pertumbuhan ekonomi, dan rasio elektrifikasi terhadap emisi karbon di 33 provinsi Indonesia selama periode 2021–2023. Metode yang digunakan adalah regresi data panel melalui Fixed Effects dengan pendekatan Generalized Least Squares (GLS), yang dipilih untuk mengakomodasi heterogenitas antarprovinsi serta mengatasi potensi heteroskedastisitas dan autokorelasi pada data panel pendek. Hasil penelitian menunjukkan bahwa penggunaan uang elektronik berpengaruh negatif dan signifikan terhadap emisi karbon, sehingga digitalisasi transaksi berperan dalam meningkatkan efisiensi energi. Pertumbuhan ekonomi berpengaruh positif signifikan, sedangkan pertumbuhan ekonomi kuadrat berpengaruh negatif signifikan, yang mengonfirmasi pola U terbalik sesuai kerangka Environmental Kuznets Curve. Selain itu, rasio elektrifikasi berpengaruh negatif dan signifikan, menandakan bahwa perluasan akses listrik mendukung penurunan emisi melalui pemanfaatan energi yang lebih efisien. Temuan ini menegaskan pentingnya penguatan kebijakan digitalisasi pembayaran, percepatan elektrifikasi, serta pengembangan energi rendah karbon untuk mendorong pembangunan berkelanjutan di Indonesia. Increased economic activity and accelerated digitalization in Indonesia have important implications for carbon emission reduction efforts, particularly in the context of meeting the national Net Zero Emission 2060 target. This study aims to analyze the effect of electronic money usage, economic growth, and electrification ratio on carbon emissions in 33 provinces in Indonesia during the period 2021–2023. The method used is panel data regression through Fixed Effects with a Generalized Least Squares (GLS) approach, which was chosen to accommodate inter-provincial heterogeneity and overcome potential heteroscedasticity and autocorelacy in short panel data. The results show that the use of electronic money has a negative and significant effect on carbon emissions, indicating that the digitization of transactions plays a role in improving energy efficiency. Economic growth has a significant positive effect, while its square has a significant negative effect, confirming the inverted U pattern in accordance with the Environmental Kuznets Curve framework. In addition, the electrification ratio has a negative and significant effect, indicating that expanding access to electricity supports emission reductions through more efficient energy use. These findings emphasize the importance of strengthening payment digitalization policies, accelerating electrification, and developing low-carbon energy to promote sustainable development in Indonesia.