Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Agro Bali: Agricultural Journal
Siregar, Nur Mawaddah
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Disparities in Consumer Preferences for Procuring Vegetables Between Traditional and Modern Markets Zulfida, Ida; Siregar, Nur Mawaddah; Darus, Mozard Bahauddin; Lindawati, Lindawati
Agro Bali : Agricultural Journal Vol 8, No 1 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i1.2160

Abstract

Consumer preferences for vegetables reflect the decision to buy them in traditional vs contemporary marketplaces, impacted by several circumstances. This article analyzes the impact of pricing, product quality, product completeness, facilities, and services on vegetable purchasing in modern and traditional marketplaces, utilizing the Structural Equation Modeling (SEM) approach within the Smart-PLS 4.0 program. The research utilized primary data collected from 96 participants across six modern and traditional marketplaces in Medan City. The findings of this study reveal disparities in the factors influencing traditional and modern marketplaces. In conventional marketplaces, price, product variety, and service substantially influence customer preferences for vegetables, although product quality and amenities do not significantly impact these choices. In contemporary marketplaces, product quality, facilities, and services substantially influence customer preferences for purchasing vegetables, although price and product completeness have no major impact on these choices. Affordability, product comprehensiveness, and service quality are essential considerations for consumers shopping in traditional marketplaces. This component must be sustained to be competitive in contemporary markets. Moreover, amenities are a crucial issue to consider for the coexistence of traditional markets alongside modern marketplaces. 
Co-Authors Darus, Mozard Bahauddin Ida Zulfida, Ida Lindawati Lindawati