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All Journal International Journal of Management Science and Information Technology (IJMSIT) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Innovative: Journal Of Social Science Research Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Siti Harwianti Santoso
Akademi Bisnis Dan Keuangan Primaniyarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Pendidikan Kewirausahaan, Self Efficacy, Dan Lingkungan Keluarga Terhadap Minat Berwirausaha pada Siswa SMK Muhammadiyah 2 Bontoala Santoso, Siti Harwianti
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis (1) pengaruh pendidikan kewirausahaan, self-efficacy, dan lingkungan keluarga secara parsial dan simultan (2) variabel yang paling dominan berpengaruh terhadap minat berwirausaha pada siswa SMK Muhammadiyah 2 Bontoala. Pendekatan dalam penelitian ini menggunakan penelitian asosiatif kausal dengan jenis penelitian kuantitatif. Populasi dalam penelitian ini adalah siswa SMK Muhammadiyah 2 Bontoala Makassar sebanyak 658 siswa. Adapun teknik penarikan sampel yang digunakan adalah sampling insidental. Pengambilan sampel untuk penelitian menurut Suharsimi Arikunto, jika peneliti memiliki beberapa ratus subjek dalam populasi, maka dapat ditentukan kurang lebih 20%-30% dari jumlah tersebut. Dengan demikian, jumlah sampel yang digunakan oleh peneliti yaitu (20% x 658 = 132 sampel). Metode analisis data dalam penelitian ini adalah analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa pendidikan kewirausahaan, self- efficacy, dan lingkungan keluarga berpengaruh secara parsial dan simultan terhadap minat berwirausaha pada siswa smk muhammadiyah 2 bontoala. Variabel pendidikan kewirausahaan berpengaruh paling dominan terhadap minat berwirausaha pada siswa SMK Muhammadiyah 2 Bontoala.
Optimalisasi Strategi Pemasaran Digital dalam Meningkatkan Daya Saing Destinasi Pantai Losari di Tingkat Pariwisata Nasional Siti Harwiyanti Santoso; Zerah E Derek; Francisca A Therok
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1055

Abstract

Penelitian ini mengkaji optimalisasi strategi pemasaran digital untuk meningkatkan daya saing Pantai Losari sebagai destinasi pariwisata nasional. Meskipun memiliki potensi besar dan telah melakukan upaya digital, Pantai Losari masih menghadapi tantangan seperti keterbatasan sumber daya, kurangnya koordinasi, konten yang belum beragam, minimnya analisis data, dan isu kebersihan. Menggunakan pendekatan kualitatif dengan wawancara mendalam, observasi non-partisipatif, serta analisis dokumen, penelitian ini mengidentifikasi peluang optimalisasi. Ini mencakup diversifikasi platform digital (TikTok, YouTube, SEO), pengembangan konten berbasis cerita dan pengalaman otentik, kolaborasi multistakeholder, pengelolaan reputasi online proaktif, dan pemanfaatan big data. Optimalisasi strategi digital secara terintegrasi dan inovatif tidak hanya meningkatkan visibilitas, memperkuat citra, dan meningkatkan kunjungan wisatawan, tetapi juga memberdayakan ekonomi lokal dan menjaga relevansi destinasi di tengah persaingan ketat. Ini menegaskan bahwa pergeseran dari promosi sporadis menjadi strategi berbasis data dan kolaboratif sangat krusial bagi keberlanjutan Pantai Losari. Kata Kunci: Pemasaran digital, daya saing destinasi, pantai losari, optimalisasi strategi, pariwisata nasional
Dynamic Capabilities and Strategic Adaptation of Tourism MSMEs in the Bunaken Area: The Mediating Role of Digital Transformation Fitayantri Tamau; Siti Harwianti Santoso; Francisca Anggun Therok
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8475

Abstract

Tourism micro, small and medium enterprises (MSMEs) in Indonesia's priority tourism destinations face a widening gap between the digital expectations of travellers and their conventional business models. This study examines whether digital transformation mediates the relationship between dynamic capabilities and strategic adaptation among tourism MSMEs in the Bunaken area, North Sulawesi. An explanatory quantitative design was applied to data collected from 200 owners or managers of accommodation, culinary and tour service businesses selected through purposive sampling. Data were analysed using partial least squares structural equation modelling (PLS-SEM) with 5,000 bootstrap subsamples. The results show that dynamic capabilities positively influence digital transformation and strategic adaptation, while digital transformation positively influences strategic adaptation. Digital transformation significantly mediates the relationship between dynamic capabilities and strategic adaptation, with an indirect effect of β = 0.242 and complementary partial mediation, accounting for 52.3 per cent of the total effect. Descriptive findings reveal a persistent capability–implementation gap: dynamic capabilities are relatively stronger than digital transformation and strategic adaptation. Digital culture also exceeds technology adoption and business process change, suggesting that willingness to transform has developed faster than actual implementation. The findings indicate that digital transformation serves as a key mechanism through which managerial capabilities are translated into strategic adaptation. For tourism MSMEs in island destinations, digital training is therefore unlikely to generate substantial returns without improvements in basic infrastructure, particularly electricity reliability and affordable data access.
Integrasi Psikologi Trading, Manajemen Keuangan, dan Manajemen Risiko dalam Pendidikan Finansial: Pendekatan Teoritis untuk Optimalisasi Hasil Perdagangan Jangka Panjang Siti Harwianti Santoso; Surya Danang; Fitayantri Tamau; Zerah Elisa Derek
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.10760

Abstract

This study aims to examine long-term trading performance in financial markets by focusing on the role of risk management, financial management, and trading psychology as the main objects of analysis. The research problem arises from the limitations of technical and fundamental analysis in explaining sustainable trading performance, highlighting the need for an integrative perspective grounded in behavioral finance and management theory. The proposed method employs a conceptual approach through a systematic synthesis of recent empirical and theoretical studies published between 2020 and 2025. The findings indicate that structured risk mitigation, disciplined capital management, and effective emotional control in decision-making are closely interconnected and jointly contribute to improving the resilience and consistency of trading outcomes. The synthesis of the main ideas emphasizes that behavioral and managerial factors play a critical role in sustaining long-term trading strategies. In conclusion, the integration of risk management, financial management, and trading psychology constitutes a fundamental framework for achieving sustainable and adaptive trading performance in dynamic financial markets.
Co-Authors Surya Danang Tamau, Fitayantri Therok, Francisca A. Zerah E Derek Zerah Elisa Derek