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All Journal Innovative: Journal Of Social Science Research Manajemen : Jurnal Ekonomi
Purba, Lidia
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Humanities Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Penerimaan Pajak Air Tanah Dan Pajak Reklame Dalam Meningkatkan Pendapatan Asli Daerah Kota Medan (Studi Kasus Di Bapenda) Purba, Lidia; Gani, Abdul
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8798

Abstract

Penelitian ini bertujua untuk mengetahui pengaruh pajak Air Tanah dan Pajak Reklame secara silmutan dan parsial terhadap Pendapatan Asli Daerah (PAD) Kota Medan. Penelitian ini dilakukan di Banpenda Kota Medan. Data penelitian ini adalah data penerimaan pajak air tanah, pajak reklame dan PAD pada tahun 2021 dan 2022. Analisis data dilakukan dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial penerimaan pajak air tanah berpengaruh tidak nyata terhdap PAD Kota Medan, sedangkan pajak reklame berpengaruh signifikan terhadap PAD Kota Medan. Secara simultan penerimaan pajak air tanah dan pajak reklame tidak berpengaruh signifikan terhadap PAD Kota Medan
THE INFLUENCE OF INCOME, PREMIUMS, AND BRAND IMAGE ON THE DECISION TO USE INSURANCE SERVICES AT PT PANIN DAI ICHI LIFE SALES OFFICE MEDAN Purba, Lidia; Harahap, Rifqah; Junaidah , Siti
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fzsr7106

Abstract

The problem in this study is the fluctuation in the number of customers, middle-income groups feel their financial burden increases after paying premiums, premiums are considered too expensive for those with limited income, and many claims are difficult to disburse. The purpose of this study is to analyze the influence of income, premiums, and brand image on the decision to use insurance services at PT Panin Dai Ichi Life Sales Office Medan. This research is quantitative with a population of 374 customers and a sample of 79, selected through incidental sampling. Data sources consisted of primary and secondary data, analyzed using multiple linear regression with SPSS version 22. The regression model obtained was: Y = 4.657 + 0.001X₁ + 0.335X₂ + 0.489X₃ + e.  The results show that income, premiums, and brand image positively and significantly influence the decision to use insurance services, both partially and simultaneously. The t-test results indicate significant effects for income (t = 3.009 > 1.922), premium (t = 2.471 > 1.922), and brand image (t = 5.544 > 1.922). Simultaneously, the F-test value of 21.954 > 2.727 indicates a significant joint effect. The coefficient of determination (Adjusted R²) was 44.6%, meaning the three variables explain 44.6% of the decision-making process, while 55.4% is influenced by other factors not included in this model.
Co-Authors Abdul Gani Harahap, Rifqah Junaidah , Siti