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All Journal GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen : Jurnal Ekonomi
Rifqah Harahap
STIE IBMI Medan
Economics, Econometrics & Finance Physics Other

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THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PT. DELAMIBRANDS KHARISMA BUSANA Maduma Sari Sagala; Rifqah Harahap
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of product quality and service quality on consumer satisfaction at PT. Delamibrands Kharisma Busana. The population in this research is the consumers of PT. Delamibrands Kharisma Busana which numbered 127 respondents while the technique of determining by accidental sampling with the Slovin formula approach with an error rate of 10%. So that the sample in this study amounted to 56 respondents. The data sources in this study are from primary data and secondary data. Where is the primary data from observations, interviews and questionnaires. While secondary data can be from data that has been documented. While the data analysis technique used is multiple linear regression analysis. The results of the regression analysis are Y = 4,926+ 0,228X1 + 0,296X2  + e which shows that product quality and service quality have a positive and significant effect on customer satisfaction. Whereas the results of the test (t) or partial test show that the product quality has a positive and significant effect on customer satisfaction where it can be seen the value of t arithmetic 3.140> t table 2.006 and the variable service quality also has a positive and significant effect on customer satisfaction where it can be seen the t value of 3,969 > t table 2,006. The results of the coefficient of determination with a correlation regression value of 0.851 means that together the quality of the product and the quality of service to customer satisfaction PT. Delamibrands Kharisma Busana has contributed to a close and positive level. Where the value (R2) of 0.713 (71,3%). So it can be said that 72.4% of the dependent variable variations namely product quality and service quality in the model can explain the variable customer satisfaction at PT. Delamibrands Kharisma Busana while the remaining 28,7% is influenced by other variables outside the model. The other variables that affect consumer satisfaction are the promotional mix, brand image and so on.
Socialization of Financial Literacy the Importance of Recording and Preparation Financial Reports in Hulu Madras Sub-District Medan City Richna Handriyani; Rifqah Harahap; Siti Junaidah Hasibuan; Raymond Fransiscus
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2882

Abstract

Financial literacy is closely related to individual welfare. Financial knowledge and skills in managing personal finances are very important in everyday life. financial gain is not only a function of income alone (decrease in income). This community service aims to provide socialization of the importance of recording and preparing financial reports at the Hulu Medan Lurah Madras Office. The method used in data collection is the method of observation and community service activities. In its implementation, the method of discussion and lecture material is used. The results obtained from this community service are the increased knowledge and understanding of the participants regarding the importance of recording and preparing financial reports.
THE INFLUENCE OF INCOME, PREMIUMS, AND BRAND IMAGE ON THE DECISION TO USE INSURANCE SERVICES AT PT PANIN DAI ICHI LIFE SALES OFFICE MEDAN Lidia Purba; Rifqah Harahap; Siti Junaidah
Manajemen: Jurnal Ekonomi Vol. 7 No. 3 (2025): Manajemen : Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fzsr7106

Abstract

The problem in this study is the fluctuation in the number of customers, middle-income groups feel their financial burden increases after paying premiums, premiums are considered too expensive for those with limited income, and many claims are difficult to disburse. The purpose of this study is to analyze the influence of income, premiums, and brand image on the decision to use insurance services at PT Panin Dai Ichi Life Sales Office Medan. This research is quantitative with a population of 374 customers and a sample of 79, selected through incidental sampling. Data sources consisted of primary and secondary data, analyzed using multiple linear regression with SPSS version 22. The regression model obtained was: Y = 4.657 + 0.001X₁ + 0.335X₂ + 0.489X₃ + e.  The results show that income, premiums, and brand image positively and significantly influence the decision to use insurance services, both partially and simultaneously. The t-test results indicate significant effects for income (t = 3.009 > 1.922), premium (t = 2.471 > 1.922), and brand image (t = 5.544 > 1.922). Simultaneously, the F-test value of 21.954 > 2.727 indicates a significant joint effect. The coefficient of determination (Adjusted R²) was 44.6%, meaning the three variables explain 44.6% of the decision-making process, while 55.4% is influenced by other factors not included in this model.
Co-Authors Lidia Purba Maduma Sari Sagala Raymond Fransiscus Richna Handriyani Siti Junaidah Siti Junaidah Hasibuan