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All Journal Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) IKRA-ITH EKONOMIKA Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Indonesian Journal Economic Review (IJER) Manajemen : Jurnal Ekonomi Jurnal Manajemen Bisnis Digital Terkini Outline Journal of Economic Studies Global Insights in Management and Economic Research Jurnal Pengabdian dan Inovasi Masyarakat Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Rifqah Harahap
STIE IBMI Medan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Social Sciences Other

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THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PT. DELAMIBRANDS KHARISMA BUSANA Maduma Sari Sagala; Rifqah Harahap
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The purpose of this study was to determine the effect of product quality and service quality on consumer satisfaction at PT. Delamibrands Kharisma Busana. The population in this research is the consumers of PT. Delamibrands Kharisma Busana which numbered 127 respondents while the technique of determining by accidental sampling with the Slovin formula approach with an error rate of 10%. So that the sample in this study amounted to 56 respondents. The data sources in this study are from primary data and secondary data. Where is the primary data from observations, interviews and questionnaires. While secondary data can be from data that has been documented. While the data analysis technique used is multiple linear regression analysis. The results of the regression analysis are Y = 4,926+ 0,228X1 + 0,296X2  + e which shows that product quality and service quality have a positive and significant effect on customer satisfaction. Whereas the results of the test (t) or partial test show that the product quality has a positive and significant effect on customer satisfaction where it can be seen the value of t arithmetic 3.140> t table 2.006 and the variable service quality also has a positive and significant effect on customer satisfaction where it can be seen the t value of 3,969 > t table 2,006. The results of the coefficient of determination with a correlation regression value of 0.851 means that together the quality of the product and the quality of service to customer satisfaction PT. Delamibrands Kharisma Busana has contributed to a close and positive level. Where the value (R2) of 0.713 (71,3%). So it can be said that 72.4% of the dependent variable variations namely product quality and service quality in the model can explain the variable customer satisfaction at PT. Delamibrands Kharisma Busana while the remaining 28,7% is influenced by other variables outside the model. The other variables that affect consumer satisfaction are the promotional mix, brand image and so on.
Socialization of Financial Literacy the Importance of Recording and Preparation Financial Reports in Hulu Madras Sub-District Medan City Richna Handriyani; Rifqah Harahap; Siti Junaidah Hasibuan; Raymond Fransiscus
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2882

Abstract

Financial literacy is closely related to individual welfare. Financial knowledge and skills in managing personal finances are very important in everyday life. financial gain is not only a function of income alone (decrease in income). This community service aims to provide socialization of the importance of recording and preparing financial reports at the Hulu Medan Lurah Madras Office. The method used in data collection is the method of observation and community service activities. In its implementation, the method of discussion and lecture material is used. The results obtained from this community service are the increased knowledge and understanding of the participants regarding the importance of recording and preparing financial reports.
Peramalan Inflasi di Indonesia Pasca Pemilu 2024 dengan Metode Time Series Double Exponential Smoothing Anwar, Khoirul; Iryanto, Rivaldo Kurniawan; Harahap, Rifqah; Sinuraya, Asmah; Munizu, Musran
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3503

Abstract

Inflation is an increase in the prices of goods and services in a certain period whose growth is sought to remain low and stable for the sake of society's welfare. The aim of this research is to predict or predict the rate of inflation which will contribute to Indonesia economic uncertainty after the 2024 General Election. The data used in this research is secondary data obtained from the Bank Indonesia website. This research uses Indonesian monthly inflation data from 2015 to 2024. The data is analyzed using the Double Exponential Smoothing method. The results of the analysis showed that descriptive analysis of Indonesian inflation from 2015 fluctuated and continued to decline until in 2021 it reached 1.67% and increased in 2022 reaching 5.51% and continued to decline in the following year. Forecasting results using the Double Exponential Smoothing method continue to decline for December 2024 to April 2025 with a MAD error value of 0.3202. Inflation forecasting in Indonesia is expected to support interested parties in making policies to maintain country stability and control economic uncertainty after the election.
Dinamika Fundamental Makroekonomi dan Keputusan Investasi sebagai Variabel Intervening terhadap Nilai Perusahaan pada Perusahaan Pertambangan di Indonesia Tambunan, Joey Wijaya; Waruwu, Fidetri Kristian; Munthe, Herlin; Harahap, Rifqah
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 1 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.8451

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh suku bunga dan inflasi terhadap nilai perusahaan pertambangan di Indonesia, dengan keputusan investasi sebagai variabel intervening. Pendekatan yang digunakan adalah kuantitatif, dengan jenis penelitian deskriptif- verifikatif. Data yang digunakan merupakan data sekunder dari laporan keuangan perusahaan sektor pertambangan yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020–2023. Analisis data dilakukan dengan regresi linear berganda dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa suku bunga berpengaruh signifikan terhadap nilai perusahaan, sedangkan inflasi tidak. Keputusan investasi berperan sebagai variabel intervening yang memperkuat hubungan antara variabel makroekonomi dan nilai perusahaan. Temuan ini memberikan implikasi penting bagi manajemen perusahaan dalam mengambil keputusan investasi di tengah perubahan kondisi ekonomi.
Kajian Teoretis tentang Dampak Kebijakan Moneter terhadap Tingkat Inflasi di Negara Berkembang Berkat Jaya Zalukhu; Fajarman Lahagu; Jefrin Zalukhu; Rifqah Harahap
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.660

Abstract

This article presents a theoretical review of the relationship between monetary policy and inflation rates in developing countries. High inflation remains a major challenge for developing economies due to global price fluctuations, import dependency, and weak domestic economic structures. Monetary policy instruments such as policy interest rates, open market operations, and reserve requirements play a vital role in controlling inflation, although their effectiveness is often hampered by shallow financial markets, low financial inclusion, and limited central bank credibility. Moreover, external factors such as imported inflation reduce the ability of monetary policy to maintain price stability. This study highlights the importance of digital innovation, including the use of big data, digital payment systems, and real-time analytics to enhance monetary policy effectiveness. It concludes that structural reforms, stronger central bank credibility, and strategic adoption of digital innovation are essential to achieve price stability and sustainable economic growth in the globalization era.
PENGARUH KOMPETENSI GURU DAN FASILITAS BELAJAR TERHADAP PRESTASI BELAJAR SISWA DI SMA SWASTA INDONESIA MEMBANGUN MEDAN Malau, Everiyana; Harahap, Rifqah; Bako, Evi Novalin
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Permasalahan dalam penelitian ini adalah kompetensi guru masih relatif rendah, fasilitasbelajar yang kurang memadai dan prestasi belajar siswa di SMA Swasta IndonesiaMembangun Medan yang belum optimal selama tahun ajaran 2023–2024. Penelitian inimenggunakan pendekatan kuantitatif. Populasi dan sampel adalah seluruh siswa kelas XIIPS SMA Swasta Indonesia Membangun Medan sebanyak 65 siswa. Teknik pengambilansampel menggunakan metode sampling jenuh. Analisis data dilakukan dengan metoderegresi linear berganda menggunakan bantuan program Statistical Package for the SocialSciences versi 25.Hasil penelitian menunjukkan bahwa persamaan regresi linear berganda yang diperolehadalah: Y = 1,004 + 0,325X1 + 0,291X2 + e, dapat diartikan bahwa kompetensi guru danfasilitas belajar berhubungan positif terhadap prestasi belajar siswa. Hasil uji tmenunjukkan bahwa kompetensi guru berpengaruh positif dan signifikan terhadap prestasibelajar siswa (thitung = 5,601 > ttabel = 1,9989), dan fasilitas belajar juga berpengaruhsignifikan (thitung = 7,319 > ttabel = 1,9989). Hasil uji F menunjukkan bahwa kompetensiguru dan fasilitas belajar secara simultan berpengaruh signifikan terhadap prestasi belajarsiswa (Fhitung = 62,747 > Ftabel = 3,15). Nilai koefisien determinasi (R²) sebesar 0,659atau 65,9% menunjukkan bahwa variabel kompetensi guru dan fasilitas belajarmenjelaskan sebagian besar variasi prestasi belajar siswa, sedangkan sisanya sebesar34,1% dipengaruhi oleh faktor lain di luar model.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL, KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. SUKSES ANUGERAH SEJAHTERA Sihombing, Restu; Harahap, Rifqah; Dewi Butar Butar, Dwi Fany Fransiska
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Permasalahan dalam penelitian ini adalah gaya kepemimpinan transformasionalyang tidak sesuai sehingga kurangnya kenyaman karyawan, kompensasi yangdiberikan tidak sesuai dengan berat kerja yang ditanggung karyawan, tidak adanyakenyamanan karyawan akibat dari kondisi tempat kerja yang tidak layak di PT.Sukses Anugerah Sejahtera. Penelitian ini menggunakan pendekatan kuantitatif.Populasi dan sampel adalah seluruh karyawan PT. Sukses Anugerah Sejahterasebanyak 49 karyawan. Teknik pengambilan sampel menggunakan metodesampling jenuh. Analisis data dilakukandengan metode regresi linear bergandamenggunakan bantuan program Statistical Package For the social sciences versi25.Hasil penelitian menunjukkan bahwa persamaan regresi linear berganda yangdiperoleh adalah: Y= -7,841+0,538X1+0,659X2+0,297X3+e, yang menunjukkanbahwa bahwa gaya kepemimpinan, kompensasi, dan lingkungan kerja berpengaruhpositif terhadap kepuasan kerja karyawan. Hasil uji t menunjukkan bahwa gayakepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerjakaryawan (thitung= 4,940 >ttabel=2,014) hasil kompensasi berpengaruh secarasignifikan dengan hasil( thitung=4,161 >ttabel=2,014) dan lingkungan kerjaberpengaruh secara signifikan ( thitung=4.992 >ttabel=2,014). Hasl uji Fmenunjukkan bahwa gaya kepemimpinan transformasional, kompensasi danlingkungan kerja secara simultan berpengaruh signifikan terhadap kepuasan kerjakaryawan( Fhitung=113.141> Ftabel=2.81). Nilai koefisien determinasi (R2)sebesar0,875 atau 87,50% menunjukkan bahwa variabel gaya kepemimpinantransformasional, kompensasi dan lingkungan kerja berpengaruh, sedangkansisanya 12,50% dipengaruhi oleh faktor lain.
Pengaruh Kompetensi dan Etos Kerja terhadap Kinerja Pegawai Pengadilan Negeri Sidikalang Simamora Intan Cahaya Beta; Rifqah Harahap; Maduma Sari Sagala
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5566

Abstract

The problem in this study is employee performance at the Sidikalang District Court, where performance is suboptimal, and there are indications of a lack of work ethic and competence in several aspects. The purpose of this study is to determine the influence of competence and work ethic on employee performance at the Sidikalang District Court. This study used quantitative methods. The population and sample were 35 employees at the Sidikalang District Court. Sampling was conducted using a saturated sampling technique. Data sources in this study were primary and secondary data. Data collection methods in this study included observation, interviews, questionnaires, and documentation. Data analysis used multiple linear regression, with hypothesis testing (partial test, simultaneous test, coefficient of determination test) at the Sidikalang District Court. Data processing was performed using SPSS version 25. The results of the multiple linear regression test are Y = 1.332 + 0.415X1 + 0.345X2 + e which shows that competence and work ethic will improve employee performance. The results of the partial test (t-test) show that competence has a positive and significant effect on employee performance where it can be seen t count = 3.057> t table 2.036. And the work ethic variable also has a positive and significant effect on employee performance where it can be seen = 2.605> t table 2.036. The results of the simultaneous test (F test) can be seen the F count value = 96.771> t table 3.29, meaning that together competence and work ethic have a positive and significant effect on employee performance. The results of the determination coefficient with a correlation regression value of 0.849 (84,90%), so it can be said that 84,90 % of the variation of the independent variables, namely competence and work ethic in the model, explains the employee performance variable at the Sidikalang District Court while the remaining 15,1% is explained by other variables.
The Impact of Product Innovation, Restaurant Atmosphere, and Promotion Strategies on Sales Performance: Evidence from Song Fa Bak Kut Teh Restaurant, Medan Saragih, Meryanti; Harahap, Rifqah; Bako, Evi Novalin
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): Agustus 27, 2025
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.21

Abstract

Purpose of the study: The intensifying competition in the restaurant industry necessitates comprehensive marketing strategies to enhance sales performance. This study investigates the influence of product innovation, restaurant atmosphere, and promotional strategies on sales volume. This research aims to examine the partial and simultaneous effects of product innovation, restaurant atmosphere, and promotion on sales volume at Song Fa Bak Kut Teh Restaurant in Medan, Indonesia. Materials and methods: A quantitative approach was employed using incidental sampling to select 100 respondents from a population of 28,207 customers. Data were collected through structured questionnaires and analyzed using multiple linear regression analysis with SPSS version 25. Validity, reliability, normality, multicollinearity, and heteroscedasticity tests were conducted to ensure data quality. Results: The regression analysis yielded the equation Y = 4.231 + 0.213X₁ + 0.354X₂ + 0.098X₃. Product innovation (t = 2.318, p = 0.023), restaurant atmosphere (t = 4.615, p < 0.001), and promotion (t = 4.655, p < 0.001) demonstrated significant positive effects on sales volume. The simultaneous F-test (F = 36.443, p < 0.001) confirmed the collective influence of all independent variables. The adjusted R² value of 0.518 indicates that 51.80% of sales volume variance is explained by these three variables. Conclusions: Product innovation, restaurant atmosphere, and promotional strategies significantly contribute to sales performance both individually and collectively. Restaurant atmosphere emerged as the strongest predictor, followed by promotion and product innovation. Management should prioritize integrated marketing strategies encompassing continuous product development, atmospheric enhancement, and diversified promotional activities to optimize sales performance.
Analysis of Marketing Management Strategy and Economic Factors on MSME Sales Growth: Multiple Regression Analysis Amril; Muammar Rinaldi; Richna Handriyani; Rifqah Harahap; Hilma Harmen
Outline Journal of Economic Studies Vol. 4 No. 2: April-September 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/b7979z82

Abstract

This study aims to examine the influence of marketing management strategies and economic factors on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using multiple regression analysis. The variables analyzed include product strategy, pricing, promotion, distribution, inflation, interest rates, and per capita income. Data were collected through interviews, observations, and document analysis involving selected MSME owners and relevant secondary sources. The results reveal that all variables have a significant impact on sales growth, with per capita income and promotional strategies showing the strongest influence. The analysis also indicates that internal business strategies, when aligned with favorable macroeconomic conditions, contribute to consistent sales increases. Additionally, the adoption of digital marketing tools and improved access to financial resources have strengthened MSMEs' competitiveness in the marketplace. The study underscores the importance of a holistic approach that integrates both marketing strategies and economic trend monitoring for sustainable MSME growth. These findings offer practical implications for policymakers and business owners in designing strategies that support MSME development in dynamic economic environments. Further research is recommended to include a broader sample and explore sector-specific trends for deeper insights.
Co-Authors Amril Anggita Permata Yakup Anita Situmorang Bako, Evi Novalin Berkat Jaya Zalukhu Dakhi, Aswindah Dewi Butar Butar, Dwi Fany Fransiska Dhani Verba Tarigan Dian Ariani Dian Ariani Fachry Abda El Rahman Fajarman Lahagu Fannycia, Fannycia Fransiscus, Raymond Hamzah, Ramadhani Herlin Munthe Hilma Harmen Hulu, Helen Saputri Iryanto, Rivaldo Kurniawan Jefrin Zalukhu Josua Hutauruk Junaidah , Siti Khoirul Anwar Lahagu, Fermin Sri Kasih Maduma Sari Sagala Mainita, Mainita Malau, Everiyana Merry Rusida S Muammar Rinaldi Musran Munizu NASUTION, HAFNI CHOLIDA Purba, Lidia Purba, Melfrianti Romauli Putra, Ramadhani Kirana Ramadhani, Laily Ratnawita Ratnawita Ratnawita Ratnawita Raymond Fransiscus Richna Handriyani Ridani, Surya Syahputra Rustaman, Dede Sandy Kurniawan Saragih, Meryanti Setiawan Zai Shifa, Mutiara Sihombing, Restu Simamora Intan Cahaya Beta Sinaga, Irwan Nopian Sinuraya, Asmah Siti Junaidah Hasibuan Tambunan, Joey Wijaya Venessa Muliana Waruwu, Fidetri Kristian Yeni, Afni Zalukhu, Juniaman