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Waruwu, Asteti
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Journal : Visi Sosial Humaniora

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Analisis Penggunaan Digital Marketing Dalam Meningkatkan Penjualan Smartphone Vivo Di Toko Pasar Hp Gunungsitoli Waruwu, Asteti; Mendrofa, Yupiter; Waruwu, Meiman Hidayat; Gea, Nov Elhan
Visi Sosial Humaniora Vol. 5 No. 1 (2024): Visi Sosial Humaniora: Edisi Juni 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i1.2315

Abstract

This research aims to determine the use of Digital Marketing, the obstacles to Digital Marketing, and the sales level of Vivo cellphones in the Gunungsitoli City HP Market Store. This research uses a qualitative method whose data sources are taken from documentation, interview results and observation results. In this research, interviews were conducted with various questions about the research topic directly. The results of this research show that the Gunungsitoli City HP Market Shop using Digital Marketing makes it easier to introduce goods for sale and offer to the public as well as knowing the obstacles in using Digital Marketing to increase sales at the Gunungsitoli City Toko Pasar HP.
Co-Authors Gea, Nov Elhan Meiman Hidayat Waruwu Mendrofa, Yupiter