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All Journal MASALIQ: Jurnal Pendidikan dan Sains Innovative: Journal Of Social Science Research
Purbosaputro, Erwin
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Religion Humanities Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Memperkuat Identitas Lokal dalam Globalisasi Melalui Pariwisata dan Pelestarian Budaya Deliana, Dian; Purbosaputro, Erwin; Sunyoto, Sunyoto; Sujatmiko, Sujatmiko; Suyamto, Suyamto
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.10675

Abstract

The aim of writing this work is to investigate strategies and challenges in strengthening local identity through tourism development and cultural preservation in the context of globalization. This research method uses literature studies to collect and analyze sources related to strengthening local identity through tourism and cultural preservation in the context of globalization. Data was obtained from academic databases, online libraries and other trusted sources, then analyzed thematically to identify main themes in formulating insights and recommendations regarding the sustainability of culture and traditions in the era of globalization. The result of this work is the integration of cultural preservation in tourism to support local identity in the era of globalization through cultural and technological understanding strategies. Early cultural awareness and cross-sector cooperation are important to preserve cultural diversity for future generations. Effective collaboration and implementation of appropriate strategies enable communities to safeguard their cultural heritage. Strategies to strengthen local identity through tourism include a holistic approach to local culture, implementation of regional regulations, and use of information technology. The use of digital platforms and social media is expected to promote the uniqueness of local culture globally, while the integration of information technology supports authentic and relevant tourism experiences. The aim is for the tourism sector to become a driving force in preserving cultural heritage for future generations.
Analisis Strategi Komunikasi Digital Pengelolaan Eko-Tourism Berkelanjutan dalam Konservasi Keanekaragaman Hayati dan Pemberdayaan Masyarakat Lokal di Kampung Orchid Kemuning Deliana, Dian; Sujatmiko, Sujatmiko; Purbosaputro, Erwin; Suyamto, Suyamto; Cahyono, Dwi; Fatmawati, Suci Nur
MASALIQ Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v6i1.8334

Abstract

The transformation of destination management in Kampung Orchid Kemuning is grounded in the need to create synergy between digital marketing, community governance, and conservation education so that social, economic, and ecological sustainability can be achieved simultaneously. This study aimed to analyze effective digital communication strategies in the management of community-based ecotourism, particularly in relation to strengthening digital literacy, improving content quality, developing organizational structures, designing tourism products, and examining their impact on conservation and local economic empowerment. A mixed-methods approach was employed by combining field observation, pretest and posttest of digital literacy, in-depth interviews with managers and residents, and documentation analysis of training activities. The findings show a significant increase in understanding of digital marketing concepts, improved ability to produce visual content, and greater consistency in managing the destination’s social media. The development of five thematic tour packages resulted in tourism products that are more marketable and relevant for diverse visitor segments, while simultaneously strengthening organizational structures, enhancing service responsiveness, and fostering a culture of continuous capacity building at the community level. In addition, the study identified positive socio-economic impacts, including increased community participation in the tourism value chain and higher self-efficacy in digital content production that supports conservation efforts and local empowerment. These findings confirm that integrating digital communication with tourism product management is an effective strategy for strengthening the sustainability of community-based ecotourism.
Co-Authors Deliana, Dian DWI CAHYONO Fatmawati, Suci Nur Sujatmiko Sujatmiko Sunyoto Sunyoto Suyamto Suyamto