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The Contribution of Tourism Objects in Banyumas Kota Lama to the Hotel Occupancy Deliana, Dian
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 6 No. 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v6i2.64829

This study aims to assess the impact of tourism attractions in the Kota Lama Banyumas area on hotel occupancy rates. This study employed a qualitative research methodology utilizing a descriptive approach. Qualitative research methods are employed to assess the state of tourism in the Banyumas Kota Lama area. This area lacks optimal and professional management of tourist attractions, leading to suboptimal economic benefits for the local community and low hotel occupancy rates in the vicinity of these destinations. The study findings indicate that the presence of tourist attractions in the Banyumas Kota Lama tourist destination has a significant impact on the local community's economy through increased hotel occupancy. The rise in tourist visits to Banyumas Kota Lama has led to an expansion of employment opportunities in the tourism sector. The hotel industry in the region will see a rise in occupancy due to the growing number of tourists. Hoteliers will directly benefit from the rise in visitor numbers, leading to an increase in their revenues. This can incentivize hoteliers to enhance their hospitality infrastructure and provide superior services in order to attract a larger number of tourists. Moreover, the growing tourist influx will positively affect Micro, Small, and Medium Enterprises (MSMEs) in the vicinity.

Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience Amirulloh Anwar, Fahmi; Deliana, Dian; Suyamto, Suyamto
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3201

Digital transformation in the hospitality industry has become critical in improving operational efficiency and guest experience. This study aims to analyze the impact of implementing digital technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), and big data analytics, on operational performance and guest satisfaction in star-rated hotels in Indonesia. Using a qualitative descriptive approach, this study was conducted through in-depth interviews with operational and IT managers from five-star-rated hotels in Jakarta and Bali, which have adopted digital technologies in their operational activities. The results showed that implementing a cloud-based property management system can increase operational efficiency by up to 30%. In comparison, using AI, such as chatbots, can reduce staff workload by up to 70%. The use of big data analytics also allows hotels to provide more personalized services, increasing guest satisfaction by up to 15%. The study also found that contactless digital technologies, which have become increasingly important during the COVID-19 pandemic, improve guests’ perceptions of safety and comfort. However, system integration, staff training, and initial investment costs are the main challenges faced. The study concluded that digital transformation significantly improves hotel efficiency, guest satisfaction, and competitiveness in an increasingly competitive market. Continuous adoption of digital technologies is highly recommended to maintain the relevance of the hospitality industry in the future.

Strategy Ecotourism in Perlis Malaysia To Become One Of Malaysia’s Top Destination Deliana, Dian
Teumulong: Journal of Community Service Vol. 2 No. 3 (2024): June 2024
Publisher : Institute of Education and Social Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62568/jocs.v2i3.52

Perlis has extraordinary natural wealth with green rice fields, stunning mountains, and rich biodiversity. This indicates great potential for ecotourism development in this area. The aim of this research is to explore ecotourism strategies in Perlis Malaysia to become one of the main destinations in Malaysia for sustainable ecotourism. This research adopts a qualitative method that places the researcher as the main instrument, carries out triangulation techniques for data collection, and applies inductive analysis. The research results show that cross-institutional collaboration is key to optimizing the tourism potential of the Perlis ecotourism area, creating positive effects for the local community and the tourism industry as a whole. The availability of amenities and public facilities in the Perlis ecotourism area is still not optimal, and promotion plays a crucial role in introducing, convincing, and maintaining interest in certain tourist products or destinations. In this case, the use of effective promotional media is the key to increasing the popularity and public awareness of Perlis ecotourism. Promotional strategies must take into account variations in audience interests and utilize various marketing tools, such as advertising, face-to-face sales, and publicity, to achieve optimal marketing goals.

PENGARUH PARIWISATA MICE TERHADAP PEREKONOMIAN DAN BRANDING KOTA SOLO Deliana, Dian
Triwikrama: Jurnal Ilmu Sosial Vol. 7 No. 8 (2025): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v7i8.11852

Pariwisata MICE (Meeting, Incentive, Convention, Exhibition) telah menjadi salah satu sektor utama dalam strategi pengembangan Kota Solo sebagai destinasi wisata unggulan. Penelitian ini bertujuan untuk menganalisis dampak MICE terhadap perekonomian Kota Solo serta kontribusinya dalam branding kota sebagai destinasi wisata bisnis dan budaya. Menggunakan pendekatan kualitatif dengan studi literatur dari berbagai penelitian terkait, penelitian ini menemukan bahwa MICE berkontribusi signifikan terhadap peningkatan pendapatan daerah, penciptaan lapangan kerja, serta penguatan citra Solo sebagai pusat kebudayaan dan bisnis. Infrastruktur yang mendukung, kebijakan pemerintah, serta keterlibatan masyarakat menjadi faktor kunci dalam keberhasilan MICE di Kota Solo. Hasil penelitian menunjukkan bahwa penyelenggaraan event MICE tidak hanya meningkatkan sektor perhotelan dan jasa, tetapi juga memberikan multiplier effect bagi sektor ekonomi lainnya. Dengan akselerasi industri MICE yang semakin berkembang di Indonesi, strategi yang berkelanjutan diperlukan untuk memperkuat posisi Solo sebagai kota MICE yang kompetitif di tingkat nasional maupun internasional. MICE tourism (Meeting, Incentive, Convention, Exhibition) has become one of the main sectors in Solo City's development strategy as a leading tourism destination. This study aims to analyze the impact of MICE on Solo City's economy and its contribution to city branding as a business and cultural tourism destination. Using a qualitative approach with literature studies from various related research, this study found that MICE significantly contributes to increasing regional income, job creation, and strengthening Solo’s image as a cultural and business hub. Supporting infrastructure, government policies, and community involvement are key factors in the success of MICE in Solo. The findings show that MICE events not only boost the hospitality and service sectors but also provide a multiplier effect for other economic sectors. With the rapid acceleration of the MICE industry in Indonesia, a sustainable strategy is needed to strengthen Solo's position as a competitive MICE city at the national and international levels.

Strategi Pengembangan Ekowisata Taman Air Tlatar (ETASIA) Sebagai Wisata Daerah Pada Masa Pandemi Covid-19 di kabupaten Boyolali Deliana, Dian; Rizkasari Putri, Erinna
Jurnal Multidisiplin Indonesia Vol. 1 No. 2 (2022): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v1i2.65

Boyolali merupakan salah satu kota penghasil susu di Jawa Tengah yang memiliki pemandangan alam yang indah serta sumber daya air yang sangat melimpah ada di Boyolali sehingga banyak sekali pemandian yang ada di Boyolali khususnya di daerah Tlatar Boyolali yaitu ETASIA ( Ekowisata Taman Air Tlatar) yang menghadirkan suasana berbeda di antara pemandian lainnya. Keunikannya yang membuat ETASIA berbeda dari pemandian lain yaitu tradisi memasaknya yang masih menggunakan kayu bakar sebagai bahan bakar utamanya, dan cara uniknya membuat acara outbond yang sangat menyatu dengan alam membuatnya tak pernah redup hingga Indonesia diterpa pandemi global Covid -19. Metode penelitian yang digunakan dalam penelitian ini adalah observasi, wawancara, studi pustaka dan studi dokumentasi terkumpul, sehingga diperoleh data-data yang akurat mengenai peranan, strategi hingga program yang tertata akan mendongkrak perekonomian ETASIA dan masyarakat sekitar sehingga dibutuhkan kerjasama yang baik satu sama lain sehingga dapat meningkatkan kepuasan pelayanan terhadap tamu dan meningkatkan pendapatan perusahaan.

Digital Transformation in the Hospitality Industry: Improving Efficiency and Guest Experience Amirulloh Anwar, Fahmi; Deliana, Dian; Suyamto, Suyamto
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3201

Digital transformation in the hospitality industry has become critical in improving operational efficiency and guest experience. This study aims to analyze the impact of implementing digital technologies, such as Artificial Intelligence (AI), the Internet of Things (IoT), and big data analytics, on operational performance and guest satisfaction in star-rated hotels in Indonesia. Using a qualitative descriptive approach, this study was conducted through in-depth interviews with operational and IT managers from five-star-rated hotels in Jakarta and Bali, which have adopted digital technologies in their operational activities. The results showed that implementing a cloud-based property management system can increase operational efficiency by up to 30%. In comparison, using AI, such as chatbots, can reduce staff workload by up to 70%. The use of big data analytics also allows hotels to provide more personalized services, increasing guest satisfaction by up to 15%. The study also found that contactless digital technologies, which have become increasingly important during the COVID-19 pandemic, improve guests’ perceptions of safety and comfort. However, system integration, staff training, and initial investment costs are the main challenges faced. The study concluded that digital transformation significantly improves hotel efficiency, guest satisfaction, and competitiveness in an increasingly competitive market. Continuous adoption of digital technologies is highly recommended to maintain the relevance of the hospitality industry in the future.

THE INFLUENCE OF E-MARKETING ON CONSUMER DECISION-MAKING IN TRAVEL AGENCY SERVICES AT DIARY TOUR TRAVEL Deliana, Dian; Manis, Siti; Ghazi, Sultan Mohammad
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 5 No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v5i1.10924

Abstrak: Penelitian ini bertujuan menganalisis pengaruh e-marketing terhadap pengambilan keputusan konsumen pada Diary Tour Travel, di tengah meningkatnya konsumsi konten digital dalam industri pariwisata. Menggunakan pendekatan kualitatif fenomenologis, data dikumpulkan melalui wawancara mendalam terhadap 10 konsumen berusia 21-40 tahun yang aktif di media sosial serta analisis konten digital selama tiga bulan. Hasil penelitian mengungkap tiga faktor utama yang memengaruhi keputusan pembelian: (1) kredibilitas informasi melalui testimoni video pelanggan (user-generated content), (2) interaksi personal yang responsif melalui pesan langsung, dan (3) daya tarik konten visual destinasi wisata. Namun, intensitas promosi yang berlebihan menimbulkan efek kontraproduktif seperti kebingungan dan penundaan keputusan. Penelitian ini mengintegrasikan model consumer journey dan konsep customer engagement dalam konteks e-marketing pariwisata, serta menyoroti pola perjalanan konsumen yang bersifat non-linear. Kebaruan riset ini terletak pada identifikasi titik jenuh konten promosi di segmen digital muda. Implikasi praktisnya mencakup perlunya strategi konten yang seimbang antara promosi, edukasi, dan storytelling guna meningkatkan efektivitas pemasaran digital secara berkelanjutan. Kata Kunci: e-marketing; keputusan konsumen; consumer journey; konten digital; user-generated content; pariwisata digital; fenomenologi. Abstract: This study aims to analyze the influence of e-marketing on consumer decision-making in the context of Diary Tour Travel, amidst the rising consumption of digital content in the tourism industry. Using a qualitative phenomenological approach, data were collected through in-depth interviews with 10 consumers aged 21–40 who are active on social media, as well as digital content analysis over a three-month period. The findings reveal three main factors influencing purchasing decisions: (1) information credibility through customer video testimonials (user-generated content), (2) responsive personal interaction via direct messages, and (3) the visual appeal of destination content. However, excessive promotional intensity produces counterproductive effects such as consumer confusion and decision delays. This study integrates the consumer journey model and the concept of customer engagement within the context of tourism e-marketing, highlighting the non-linear nature of the consumer journey. The novelty of this research lies in the identification of promotional content saturation points among young digital consumers. Its practical implication emphasizes the need for a balanced content strategy between promotion, education, and storytelling to enhance the long-term effectiveness of digital marketing. Keywords: e-marketing; consumer decisions; consumer journey; digital content; user-generated content; digital tourism; phenomenology.

Integrating Digital Marketing Communication and Community Participation for Sustainable Tourism Development: A Case Study of Sumberbulu Tourism Village, Indonesia Maulana, Mahesa; Deliana, Dian; Indah, Tiara
CHANNEL: Jurnal Komunikasi Vol. 13 No. 1 (2025): CHANNEL: Jurnal Komunikasi 26th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i1.1061

This study investigates the role of integrated digital marketing communication in enhancing visitor attraction and promoting sustainability in Sumberbulu Tourism Village, Karanganyar Regency, Central Java. Drawing on a qualitative research design, the study employs literature review, field observations, in-depth interviews, and focus group discussions with key stakeholders including village managers, local government representatives, and community members. The findings reveal that digital platforms—such as Instagram, Google Business, and Traveloka—are strategically used to promote cultural and ecological attractions. However, the digital marketing strategy faces challenges, including limited infrastructure, human resource capacity, and government support. To address these constraints, collaborative initiatives involving academic institutions and training programs have been implemented to improve digital literacy and promotional capabilities. The study also highlights the critical role of local community participation, particularly in tourism service delivery, environmental conservation, and cultural preservation. Women's involvement and community-based economic activities further reinforce the village's sustainability goals. The integration of digital technologies with community engagement and government support reflects the principles of community-based sustainable tourism (CBST). The study contributes to the academic discourse on rural tourism marketing and offers practical insights for policymakers and tourism managers aiming to enhance sustainable destination development. Future research should incorporate comparative studies across regions and include digital content creators and tourists to deepen understanding of participatory digital communication strategies in sustainable tourism.

Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation Suyamto, Suyamto; Deliana, Dian; Sujatmiko, Sujatmiko
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4609

This study explores the association of corporate identity, social responsibility, and reputation in the development of successful sustainable branding in the hospitality and tourism sector of Indonesia. We used mixed methods applying quantitative analysis and collect the data in a systematic arrangement from various big cities considering the tourists. A 1,219-panel sample of small to medium-sized businesses were surveyed. Our conclusions are that many companies have successfully created an organizational identity internally through the alignment of communicated values and management's daily actions. Social and environmental obligations are demonstrated in supporting local communities, energy conservation and preservation of the culture. There are still a few that are not officially documented, but everybody knows these to be part of the company’s overarching strategy. Corporate image, from a job evaluation standpoint, is supported by open communication, listening to feedback and a digital presence. The results of the path analysis support the effect of corporate identity on social action and reputational perception. And the connection between social responsibility and reputation is robust. Relationships between variables remain constant, while regional comparisons reveal diverse trends. Bali is the most advanced when it comes to identity and reputation, with Lombok and Labuan Bajo concentrating more on community engagement. Interviews and focus groups reveal that involvement of the staff in social activities also contributes to sense of ownership and pride in the workplace. The fusion of values, participation and regular behavior author the maintenance of public trust in an industry so based on perception.

Building Sustainable Branding in the Hospitality & Tourism Industry: Integrating Corporate Identity, Social Responsibility, and Reputation Suyamto, Suyamto; Deliana, Dian; Sujatmiko, Sujatmiko
International Journal of Management Science and Information Technology Vol. 5 No. 2 (2025): July - December 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v5i2.4609

This study explores the association of corporate identity, social responsibility, and reputation in the development of successful sustainable branding in the hospitality and tourism sector of Indonesia. We used mixed methods applying quantitative analysis and collect the data in a systematic arrangement from various big cities considering the tourists. A 1,219-panel sample of small to medium-sized businesses were surveyed. Our conclusions are that many companies have successfully created an organizational identity internally through the alignment of communicated values and management's daily actions. Social and environmental obligations are demonstrated in supporting local communities, energy conservation and preservation of the culture. There are still a few that are not officially documented, but everybody knows these to be part of the company’s overarching strategy. Corporate image, from a job evaluation standpoint, is supported by open communication, listening to feedback and a digital presence. The results of the path analysis support the effect of corporate identity on social action and reputational perception. And the connection between social responsibility and reputation is robust. Relationships between variables remain constant, while regional comparisons reveal diverse trends. Bali is the most advanced when it comes to identity and reputation, with Lombok and Labuan Bajo concentrating more on community engagement. Interviews and focus groups reveal that involvement of the staff in social activities also contributes to sense of ownership and pride in the workplace. The fusion of values, participation and regular behavior author the maintenance of public trust in an industry so based on perception.

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