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All Journal Jurnal Locus Penelitian dan Pengabdian Innovative: Journal Of Social Science Research
Agasi, Muhamad Rafi
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Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Mathematics Public Health Other

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Pengaruh Engagement, Review Produk, dan Kualitas Konten Terhadap Tingkat Pendapatan Shopee Affiliator Waluya, Aditya Pinasti; Azizah, Astrid Nurul; Ainina, Dara Widya; Agasi, Muhamad Rafi; Maesaroh, Syti Sarah
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.11351

Abstract

Dewasa ini, peluang untuk mendapatkan penghasilan secara online semakin meluas, salah satunya dengan mengikuti program afiliasi. Penelitian ini bertujuan untuk menganalisa pengaruh engagement, review produk, dan kualitas konten terhadap tingkat pendapatan para Affiliator. Metode penelitian yang digunakan adalah analisis kuantitatif dengan membagikan kuesioner secara daring. Objek penelitian ini adalah affiliator Shopee di Indonesia, dengan respondennya yang terdiri dari 100 affiliator. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang signifikan antara engagement dan tingkat pendapatan. Namun, pengaruh ulasan dan konten yang berkualitas tidak begitu berkontribusi terhadap peningkatan pendapatan yang diperoleh oleh para affiliator. Kesimpulan dari penelitian ini menunjukkan bahwa strategi yang tepat untuk meningkatkan engagement, membangun kepercayaan audiens, dan meningkatkan reputasi dapat menjadi kunci untuk meningkatkan pendapatan para affiliator.
Dampak Financial Influencer dan Fear of Missing Out terhadap Pengalaman Investasi Aset Kripto pada Investor Generasi Z Agasi, Muhamad Rafi; Hermawan, Adam; Purwaamijaya, Btari Mariska
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.5068

Abstract

The increasing number of young crypto investors in Indonesia has not been matched by adequate financial literacy. This study aims to analyze the impact of Financial Influencers and Fear of Missing Out (FOMO) on the experience of investing in crypto assets, with financial literacy as a moderating variable in Generation Z in Indonesia. The research approach uses a quantitative correlation method with Structural Equation Modeling (SEM) analysis techniques based on Partial Least Squares (SmartPLS 4.0). Data were obtained from 192 respondents aged 17–29 who actively invest in crypto assets through an online survey. The results show that financial literacy has a positive and significant effect on investment experience (? = 0.536; p < 0.001), while Financial Influencers (p = 0.913) and FOMO (p = 0.468) have no significant effect on financial literacy or investment experience. The R² value of 0.303 indicates that the research variables explain 30.3% of the variation in Generation Z investment behavior. This finding confirms that cognitive factors, especially financial literacy, are more dominant than social and emotional factors in shaping digital investment behavior. The results of this study strengthen the Behavioral Finance Theory and emphasize the importance of strengthening financial education for the younger generation to improve analytical skills and rational investment decision-making. Furthermore, the findings offer practical implications for the development of more effective financial education strategies, as well as theoretical contributions that deepen the understanding of determinants influencing digital investment behavior among young investors.
Co-Authors Adam Hermawan Ainina, Dara Widya Azizah, Astrid Nurul Maesaroh, Syti Sarah Purwaamijaya, Btari Mariska Waluya, Aditya Pinasti