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All Journal Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura YUME : Journal of Management Jurnal Teknologi Informasi dan Multimedia Jurnal Industri Kreatif dan Kewirausahaan Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Minfo Polgan (JMP) Indonesian Journal of Digital Business Jurnal Locus Penelitian dan Pengabdian Jurnal Informatika dan Teknologi Pendidikan Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Pengabdian Nasional (JPN) Indonesia kawanad
Purwaamijaya, Btari Mariska
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Pengaruh User Experience terhadap Customer Satisfaction pada Aplikasi Seluler Streaming Vidio Ramadhan, Hafizh Arkaan; Purwaamijaya, Btari Mariska; Guntara, Rangga Gelar
JTIM : Jurnal Teknologi Informasi dan Multimedia Vol 5 No 2 (2023): August
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v5i2.367

Abstract

Business development through innovation in various industries is affected by rapid changes caused by various factors. The media and entertainment industry is showing an increase in revenue from year to year and is expected to continue growing until 2026. The average time spent by internet users in Indonesia watching broadcast and streaming for 2 hours 53 minutes per day has an impact on over-the-top penetration in Indonesia. The number of over-the-top platforms in entertainment media requires each company to innovate in the development of its services to be at the forefront. Vidio has the highest number of over-the-top service users in Indonesia. However, there are some negative reviews from users are related to the Vidio mobile app. Therefore, as an over-the-top media service from Indonesia, Vidio needs a great user experience to continue to increase users and customers. This study aims to determine the characteristics of Vidio mobile application customers and analyze the effect of user experience on customer satisfaction. Research data were obtained through observation and distributing questionnaires via the internet using convenience sampling technique from 136 active customers of Vidio mobile application. Data analysis uses validity test, reliability test, descriptive data analysis, classical assumption test, and hypothesis testing. The results showed that user experience has a positive and significant effect on customer satisfaction.
STRATEGI PENERAPAN ETIKA BISNIS SOCIAL MEDIA MARKETING PADA RUMAH SAKIT JANTUNG TASIKMALAYA Wahyudi, Rizka; Purwaamijaya, Btari Mariska; Maesaroh, Syti Sarah
Digital Business and Entrepreneurship Journal Vol. 2 No. 2 (2024): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v2i2.39

Abstract

Abstrak Penelitian ini bertujuan untuk mengevaluasi strategi penerapan etika bisnis dalam pemasaran media sosial di Rumah Sakit Jantung Tasikmalaya. Menggunakan pendekatan kualitatif dengan metode studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan menggunakan teknik analisis Miles dan Huberman yang mencakup reduksi data, penyajian data, dan penarikan kesimpulan, dengan validitas data diuji melalui triangulasi teknik. Hasil penelitian menunjukkan bahwa Rumah Sakit Jantung Tasikmalaya telah menerapkan sejumlah praktik etis dalam media sosial, seperti pengecekan konten sebelum publikasi, riset berbasis data, dan keterlibatan dokter untuk memastikan akurasi konten. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman dalam strategi pemasaran media sosial rumah sakit. Temuan ini menempatkan rumah sakit pada posisi kuadran I (kekuatan internal dan peluang eksternal yang tinggi), yang menunjukkan potensi besar untuk mengoptimalkan strategi pemasaran melalui peningkatan kualitas sumber daya manusia, penerapan SOP cyber security, dan pemanfaatan nilai CARDIAC dalam semua konten media sosial. Penelitian ini menyimpulkan bahwa integritas, transparansi, dan etika harus menjadi dasar dalam strategi social media marketing, khususnya di sektor layanan kesehatan, untuk menjaga kepercayaan dan kredibilitas di mata publik. Kata kunci: Etika Bisnis; Social Media Marketing; Rumah Sakit; Kesehatan; Analisis SWOT   Abstract This study aims to evaluate the implementation strategy of business ethics in social media marketing at Tasikmalaya Heart Hospital. Using a qualitative approach with a case study method, data were collected through in-depth interviews, observation, and documentation. Data analysis was conducted using Miles and Huberman's analysis technique, which includes data reduction, data display, and conclusion drawing, with data validity tested through technique triangulation. The results of the study show that Tasikmalaya Heart Hospital has implemented several ethical practices in social media, such as content checking before publication, data-based research, and the involvement of doctors to ensure content accuracy. The SWOT analysis identified the strengths, weaknesses, opportunities, and threats in the However hospital's social media marketing strategy. These findings place the hospital in quadrant I (high internal strengths and high external opportunities), indicating significant potential to optimize the marketing strategy by improving human resource quality, implementing cyber security SOPs, and utilizing CARDIAC values in all social media content. The study concludes that integrity, transparency, and ethics should form the foundation of social media marketing strategies, especially in the healthcare sector, to maintain public trust and credibility. Keyword: Business Ethics; Social Media Marketing; Hospital; Healthcare; SWOT Analysis
The Influence of Turbo Marketing and Brand Image on Mixue Ice Cream Purchase Decision In Tasikmalaya Fauziyah Darwis, Rattu Syahada; Hermawan, Adam; Purwaamijaya, Btari Mariska
Indonesian Journal of Digital Business Vol 4, No 2 (2024): Indonesian Journal of Digital Business
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/ijdb.v4i2.59603

Abstract

In the current era of economic recession, Indonesia has even experienced an increase in the economy, quoted to Katadata, one of the main sectors that have become the largest contribution to increasing the economy in Indonesia is the Food and Beverage (FnB) business sector and one of the rapidly growing FnB business sectors is Mixue, which is a Chinese ice cream maker franchise that has entered Indonesia since 2020, Mixue is the largest franchise store in Southeast Asia, However, Mixue has recently been discussed on various social media because it does not yet have halal labeling on its products, but Mixue is quick to respond to the phenomenon that occurs by providing clarification in various media it has, and making digital marketing to maintain the company's brand image to remain good among the public. This study used descriptive quantitative methods, with a total of 110 respondents, the sampling technique used, namely the NonProbability sampling approach with purposive sampling, hypothesis testing was carried out by using SPSS 25 software, As for the hypothetical results of this study, there is a positive and significant influence between turbo marketing variables and purchase decisions, there is a positive and significant influence between brand image variables and purchase decisions, and there is a simultaneous influence between turbo marketing variables and brand image on purchase decisions.
Hilirisasi Aplikasi BangunAja untuk Optimalisasi Bisnis Lokal di Desa Santana Mekar Amri, Teuku Khairul; Kashira, Frans Budi; Susanto, Fazry Rachman; Guntara, Rangga Gelar; Purwaamijaya, Btari Mariska
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1201

Abstract

The introduction of the BangunAja application in Santanamekar Village aimed to disseminate the design thinking method as an innovative approach to developing technology-based solutions. The primary objective was to provide a foundational understanding of design thinking and introduce the BangunAja application to the community as a user-centered design product. The implementation methods included theoretical material delivery, interactive discussions, and hands-on practice using the design thinking template provided by the BangunAja Team. This activity involved 20 participants from various community groups. The results showed that participants could understand the basic concepts of design thinking and apply them to simple case studies. Positive feedback indicated the application’s potential in supporting local solution development. The conclusion highlights the need for innovative approaches in community education and further application development tailored to local requirements.
Analisis Tingkat Kepuasan Pengguna Aplikasi By.U Menggunakan Metode EUCS dan IPA Utami, Mutiara Puteri; Guntara, Rangga Gelar; Purwaamijaya, Btari Mariska
Jurnal Informatika dan Teknologi Pendidikan Vol. 4 No. 2 (2024): Desember 2024 - Jurnal Informatika dan Teknologi Pendidikan
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/jitp.v4i2.89

Abstract

By.U merupakan produk seluler prabayar digital end-to-end (proses dari awal sampai akhir) pertama di indonesia untuk seluruh kebutuhan telekomunikasi yang dikembangkan khusus untuk segmen gen Z di Indonesia. Seiring dengan terus meningkatnya layanan yang diberikan. By.U juga terus mengalami peningkatan pengguna setiap tahunnya. Dalam 3 bulan terakhir Aplikasi By.U mendapatkan ulasan negatif, kemudian setelah dilakukan survei pendahuluan ada kendala pada aplikasi By.U antara lain aplikasi yang sering mengalami keluar paksa, sinyal yang buruk, dan UX writer yang kurang bisa dipahami. Oleh karena itu, tujuan dilakukannya penelitian ini untuk menganalisis tingkat kepuasan pengguna berdasarkan kinerja dan harapan pengguna pada aplikasi By.U menggunakan metode EUCS (End User Computing Satisfaction) dan IPA (Importance Performance Analys). Penelitian ini menguji 7 variabel EUCS yaitu content, accuracy, format, timeliness, ease of use, speed of response, dan security. Hasil analisis menunjukkan tingkat kesesuaian aplikasi By.U masih <100% sehingga belum mencapai harapan pengguna, pada analisis kuadran IPA terdapat prioritas utama perbaikan pada item F2 (Kemudahan Format), dan pada analisis gap nilai skor yang dihasilkan secara keseluruhan masih negatif sehingga masih belum memenuhi harapan pengguna. Dari hasil analisis tersebut disimpulkan bahwa aplikasi By.U masih belum mencapai kepuasan pengguna dan perlu peningkatan kualitas produk dan layanan.  
Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Repurchase Intention Menggunakan Fitur Lazada Paylater (Studi pada Generasi Milenial) Alkatili, Ali Akbar; Purwaamijaya, Btari Mariska; Nugraha, Muhammad Rizki
YUME : Journal of Management Vol 8, No 1.1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8044

Abstract

Penelitian ini membahas permasalahan yang dihadapi oleh Lazada PayLater, fitur paylater dari Lazada, yang mendapatkan keluhan dari pengguna terkait sistemnya. Tujuan penelitian adalah untuk menganalisis bagaimana persepsi kemudahan dan persepsi kegunaan memengaruhi keputusan pengguna untuk melakukan transaksi ulang menggunakan Lazada PayLater. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Square (SEM-PLS) yang diolah menggunakan aplikasi SmartPLS. Sampel terdiri dari 160 responden yang merupakan pengguna aktif Lazada PayLater dengan rentang usia milenial, 26-35 tahun. Hasil analisis menunjukkan bahwa persepsi kemudahan memiliki pengaruh positif signifikan terhadap keputusan pembelian ulang. Persepsi kegunaan juga terbukti secara signifikan memengaruhi keputusan pengguna untuk kembali menggunakan Lazada PayLater dalam transaksi berikutnya. Temuan ini memberikan gambaran bahwa pengalaman pengguna terhadap kemudahan dan kegunaan fitur Lazada PayLater menjadi faktor penting dalam meningkatkan loyalitas pengguna. Oleh karena itu, Lazada diharapkan dapat meningkatkan kualitas sistem Lazada PayLater agar lebih user-friendly dan dapat memenuhi kebutuhan pengguna secara optimal. Penelitian ini memberikan kontribusi terhadap pengembangan literatur di bidang pemasaran digital, khususnya dalam konteks layanan paylater, serta memberikan rekomendasi praktis bagi e-commerce dalam meningkatkan pengalaman pelanggan dan mendorong transaksi berulang.Kata Kunci: Lazada PayLaterLater, persepsi kemudahan, persepsi kegunaan, pembelian ulang, SEM-PLS.
Analysis of Cascara Business Competition Using Porter’s Five Forces Model at PT Agritama Sinergi Inovasi Gika, Eline Nuha Nurrohmah; Purwaamijaya, Btari Mariska; Maesaroh, Syti Sarah
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 4: October - December 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i4.28772

Abstract

The cascara market in Indonesia has great potential due to the increasing interest in health-oriented beverages. However, PT Agritama Sinergi Inovasi (AGAVI) faces competitive challenges in the form of high supplier bargaining power, lack of awareness of the domestic market, and threats from substitute products such as tisane and herbal tea. This study aims to analyze the level of competition in the cascara business of PT Agritama Sinergi Inovasi (AGAVI) using Porter's Five Forces model. The research method used is a qualitative approach through interviews, observations, and documentation to collect data. Data analysis was carried out descriptively with source triangulation to ensure the validity of the findings. The results of the analysis show that the bargaining power of suppliers is at a high level, while the bargaining power of buyers and the threat of newcomers are at a medium level. The threat of substitute products is at a low level, while the level of competition between competitors is at a medium level, providing innovation opportunities for AGAVI. This research contributes to enriching the understanding of business competition in the health-based beverage market, especially in the sustainability-based beverage industry. These findings provide insights for AGAVI to improve competitiveness by expanding markets, especially for customer loyalty in the B2C segment, market education, and strengthening partnerships with local coffee farmers, while creating additional income opportunities for coffee farmers and supporting industry sustainability.
PERSEPSI PELAKU USAHA FASHION DI KOTA TASIKMALAYA TERHADAP PENERAPAN AFILIASI MARKETING Arafah, Namira; Pratama, Donny Karunia; Wahyudi, Rizka; Utami, Mutiara Putri; Prehanto, Adi; Purwaamijaya, Btari Mariska
Jurnal Industri Kreatif dan Kewirausahaan Vol 6 No 1 (2023): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v6i1.1269

Abstract

Persepsi pelaku usaha terhadap penerapan afiliasi marketing menjadi hal yang penting. Salah satu strategi digital marketing yang banyak digunakan adalah afiliasi marketing. Afiliasi marketing terdapat beberapa pihak yang terlibat beserta perannya masing-masing, diantaranya adalah pelaku usaha sebagai affiliater, konten kreator sebagai marketer, dan konsumen yang membeli produk melalui afiliasi marketing. Tujuan penelitian ini yaitu untuk menganalisis korelasi pihak-pihak yang terlibat dalam afiliasi marketing yang mana dari korelasi tersebut akan diketahui dampak apa yang didapatkan oleh para pelaku usaha yang menerapkan afiliasi marketing dan bagaimana persepsi mereka. Metode penelitian yang digunakan yaitu metode kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data yang digunakan yaitu wawancara kepada pengguna afiliasi marketing khususnya industri fashion di Kota Tasikmalaya dan juga studi literatur untuk melengkapi informasi yang dibutuhkan. Hasil penelitian ini didapatkan hasil bahwa minat beli Gen Z akan meningkat apabila pelaku usaha menggunakan lebih dari 1 konten kreator untuk menjalankan afiliasi marketing disertai dengan review dan konten viral di dalamnya. Diharapkan penelitian ini bisa lebih meyakinkan pelaku usaha untuk menggunakan program afiliasi marketing agar minat beli suatu produk dapat meningkat pada pelaku usaha dengan target pasar Generasi Z.
The Impact of Artificial Intelligence and Work Training on Human Resource Performance: A Case Study of PT Satria Bahana Sarana Nugroho, Firna Shizuka; Purwaamijaya, Btari Mariska; Prehanto, Adi
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50942

Abstract

This study aims to analyze the influence of artificial intelligence (AI) and work training on human resource performance at PT Satria Bahana Sarana (SBS). The research employed a quantitative approach with data collection conducted through questionnaires distributed to 165 office employees as respondents. Data analysis was performed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to test the research hypotheses. The findings indicate that artificial intelligence has a significant and positive effect on HR performance with a path coefficient of 0.47 (p < 0.01), suggesting enhanced efficiency and productivity in the workplace. Work training also contributes positively and significantly with a path coefficient of 0.38 (p < 0.01), where structured training programs prove to improve employee competencies and facilitate the achievement of organizational objectives. The research model yielded an R-square value of 0.622, indicating that artificial intelligence and work training collectively explain 62.2% of the variance in HR performance, while the remaining 37.8% is influenced by variables outside the model. This study highlights the crucial role of AI integration and comprehensive work training programs as key strategies for optimizing employee performance in the era of digital transformation.
Penguatan UMKM Desa Binaan Berbasis SDGs Digital di Santanamekar Purwaamijaya, Btari Mariska; Nugraha, Muhammad Rizki; Maesaroh, Syti Sarah; Ar-Ridlo, Muhammad Dzikri; Prehanto, Adi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i2.1317

Abstract

This community service project is a program aimed at strengthening Micro, Small, and Medium Enterprises (MSMEs) in Santanamekar Village, designed based on the principles of digital Sustainable Development Goals (SDGs). The program aims to enhance the capacity and competitiveness of local MSMEs by providing comprehensive training in digital marketing, attractive product packaging, and understanding legal aspects of business operations. Through a participatory methodology, MSME actors are actively involved in every stage of the training, which fosters a sense of ownership and improves the success of program implementation. The results of the training show a significant increase in the confidence of MSME actors as well as their skills in applying digital marketing strategies and improving product quality. By leveraging digital technology, this program has the potential to open wider market access and increase the visibility of MSME products in the online realm. Additionally, support in packaging and understanding the legal aspects related to business provides a solid foundation for MSMEs to operate legally and efficiently. Overall, this program not only contributes to local economic growth but also plays a role in creating a more sustainable business environment. This program recommends the need for ongoing training and sustained support for MSMEs in Santanamekar Village to face increasingly complex challenges in the global market.
Co-Authors Abdullah, Muhammad Mufti Adam Hermawan Adi Prehanto Alkatili, Ali Akbar Amri, Teuku Khairul Ar Ridlo, Muhammad Dzikri Ar-Ridlo, Muhammad Dzikri Arafah, Namira Dzikri Ar Ridlo, Muhammad Fauziyah Darwis, Rattu Syahada Gika, Eline Nuha Nurrohmah Guntara, Rangga Gelar Haniva, Mohamad Rayhan Kashira, Frans Budi Maesaroh, Syti Sarah Nazya, Alifia Fatimatun Nugraha, Muhammad Rizki Nugroho, Firna Shizuka Pratama, Donny Karunia Pratama, Rejas Ramadhan, Hafizh Arkaan Ramadhan, Naufal Dzakwan Setiawan, Amelia Ananda Susanto, Fazry Rachman Tamara, Agra Fadhilla Utami, Mutiara Puteri Utami, Mutiara Putri Wahyudi, Rizka yogi prasetyo