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All Journal Innovative: Journal Of Social Science Research
Ritonga, Nurhamidah
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Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Label Halal dan Tanggal Kadaluarsa Terhadap Keputusan Pembelian Prouduk Mie Instan di Kelurahan Pulo Padang Ritonga, Nurhamidah; Ulya, Basyarul; Syafriyeti, Rahmi
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18724

Abstract

Since the majority of Indonesia's population is Muslim, halal labels and expiration dates on food and beverage products are very important when purchasing. This study focuses on people aged 18 and over in Pulo Padang Village who buy instant noodles. This study will investigate how halal labeling and expiration dates affect buyer choices. The data collection method is by using a questionnaire. The results of the study indicate that halal labels and expiration dates influence customer choices when purchasing goods. The results of the determination test were 72.4 percent, with 27.6 percent influenced by external variables that were not studied.
Co-Authors Basyarul Ulya Syafriyeti, Rahmi