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All Journal Jurnal Cahaya Mandalika
Cindy Aprillia Azhary
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Humanities Languange, Linguistic, Communication & Media

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PENGARUH CURRENT RATION DAN DER TERHADAP ROA PADA INDUSTRI BARANG KONSUMSI TAHUN 2019 – 2022 Cindy Aprillia Azhary; Anditya Anggun Ratnandari; Minto Yuwono
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 1 (2024): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i1.2678

Abstract

In this era of digitalization, capital market development is increasing in Indonesia, especially the one that supports the Indonesian economy the most is the consumer goods industry. The manufacturing sector also made the largest contribution to the national Gross Domestic Product (GDP) in the second quarter of 2021, namely 17.34%. The type of research used in this research is quantitative research with a descriptive approach. In this research the independent variables used are Current Ratio (X1) and Debt to Assets Ratio (X2). Meanwhile, the dependent variable used is Return on Assets (Y). The population in this research are Consumer Goods Industrial Sector Companies on the BEI. Meanwhile, the sample is Cosmetics and Household Goods Sub- Sector Companies for 2019-2022. CR and DER simultaneously have a significant effect on the dependent variable ROA. In this test, a ttable value of 1.70113 was obtained and the α (alpha) significance level used was 0.05. Based on the table above, it is known that CR has no influence on ROA. Meanwhile, DER has an influence on ROA. The magnitude of the influence of the
Pengaruh Fear Of Missing Out (FoMO), Brand Image, dan Promosi Sosial Media Terhadap Keputusan Pembelian (Studi Kasus Pada Tiket Konser Blackpink di Indonesia Tahun 2023) Cindy Aprillia Azhary; Nora Andira Brabo; Heni Iswati
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 5 No. 2 (2024): Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jcm.v5i2.3911

Abstract

This research aims to analyze the influence of Fear of Missing Out (FoMO), Brand Image, and Social Media Promotion on Purchasing Decisions (Case Study of Blackpink Concert Tickets in Indonesia in 2023). This research used a survey method with a sample of 170 people using a purposive sampling technique. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique uses the SPSS 26.0 application by means of multiple linear regression analysis, autocorrelation analysis and determination analysis. The research results provide conclusions: (1) Fear of Missing Out (FoMO) has no effect on purchasing decisions; (2) Brand Image has a positive and significant effect on Purchasing Decisions; (3) Social Media Promotion has a positive and significant effect on Purchasing Decisions; (4) Fear of Missing Out (FoMO), Brand Image, and Social Media Promotion have a positive and significant effect on Purchasing Decisions.
Co-Authors Anditya Anggun Ratnandari Heni Iswati Minto Yuwono Nora Andira Brabo