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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Cahaya Mandalika International Journal of Finance Research International Journal of Organizational Business Excellence (IJOBEX) Prima Abdika: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research Golden Ratio of Marketing and Applied Psychology of Business Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Riset Ilmu Manajemen Bisnis dan Akuntansi EBID:Ekonomi Bisnis Digital Jurnal Manajemen Dayasaing Indonesian Journal of Emerging Trends in Community Empowerment Atestasi : Jurnal Ilmiah Akuntansi
Nora Andira Brabo
Program Studi Magister Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Budi Luhur, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Effect of E-Commerce Application, Distribution Management System, and Warehouse Management System in Improving Human Resource Performance Mudjiyono; Setyani Dwi Lestari; Nora Andira Brabo; Eryco Muhdaliha; Heru Kreshna Reza
International Journal of Organizational Business Excellence Vol. 5 No. 1 (2022): June 2022
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Many organizations that run their business processes depend on the individuals within the organization rather than to the system so that problems can occur. If one individual does not exist and consequently hinder the performance of other individuals, such as the example of the division of sales and finance dependence on administration and warehouse divisions. Difficulty serving many customers and many kinds of products, as well as mismatches stock data and reports in real compare by system also raises its own problems in this company. Therefore, the authors are interested in doing research, which this study aims to determine how the effects of the adoption of E-Commerce system, Distribution Management System (DMS), and Warehouse Management system to the performance improvement of human resources in the company Marine Asia Pacific. This study was conducted in individuals who use the system the number of respondents 40 people. The census data collection methods, and data processing using multiple linear regression analysis, assisted with SPSS software version 21. Results of this study showed that the adoption of E-Commerce system, Distribution Management system (DMS), and Warehouse Management system (WMS) had effect on Performance Improvement of Human Resources partially or simultaneously in the MAP company.
Edukasi Pemanfaatan Limbah Plastik untuk Anak Usia Dini Indah Rahayu Lestari; Ravindra Safitra Hidayat; Hakam Ali Niazi; Rinny Meidiyustiani; Heni Iswati; Nora Andira Brabo
Prima Abdika : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2022): Volume 2 Nomor 4 Tahun 2022
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v2i4.2189

Abstract

The icreasing pollution resulting from plastic waste, not only on land, but also can disturb of ecosystem. It can take 500 years to decompose plastic used for mineral bottles. By utilizing plastic waste, it hoped that can contribute to save the environment. By introduction plastic materials, it hoped that early childhood will be more aware of the environment. Children are invited to be creative using plastic bottles to make saving containers. In addition to inviting children to learn to use plastic waste, it also can introduces children to learning to save at an early age. With creation made by children, it hoped that children will be aware of the environment, children will take part in saving the environment and reducing the use of the environment, children will take part in saving the environment and reducing the use of plastic waste.
How Marketing Communication Affect Consumer Purchase Intention in Social Media Context (Case Study: MSMEs Business in Indonesia) Heni Iswati; Muhammad Iqbal Al 'Mudatsir; Nora Andira Brabo; Rinny Meidiyustiani
International Journal of Social Service and Research (IJSSR) Vol. 3 No. 1 (2023): International Journal of Social Service and Research (IJSSR)
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v3i1.225

Abstract

The rapid development of the internet has driven changes in marketing communication strategies, from communication through traditional mass media to using communication on the internet that utilizes social media. Marketing communication through social media can help micro, small and medium-sized businesses introduce their brands and products to consumers at a lower cost than through traditional media. The study aims to find out the influence of social media communication forms on brand equity, brand attitudes and consumer purchase intentions built from Consumer Decision Model. This study focus on selected UMKM (Micro, small and medium enterprises-MSMEs) brands in area of food and beverages which business are relatively new to the market and have lower than 5000 followers in social media Instagram. Total number of 102 respondents are selected for online survey by convenience sampling method and a structural equation model (PLS-SEM) with Smart PLS software use as an analysis tool for limited data. The results of this study showed that firm created communication had a positive and significant effect on brand equity but had no significant effect on brand attitudes. User generated communication has a positive and significant effect on brand equity and brand attitudes. Brand attitudes have a positive and significant effect on brand equity. Brand attitudes have a positive and significant influence on consumer purchase intention. Brand equity has a positive and significant effect on purchase intention. Implications and limitations are discussed further.
Pengaruh Kualitas Pelayanan, Kualitas Produk dan Pengalaman Konsumen Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Nora Andira Brabo; Heni Iswanti; Ardhita Pratiwi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.21 KB) | DOI: 10.36418/syntax-literate.v8i1.11252

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, kualitas produk dan pengalaman konsumen terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai intervening variabel di CFC daerah Tangerang Selatan. Jumlah responden yang dilibatkan dalam penelitian ini adalah sebanyak 150 responden, seluruh responden adalah konsumen CFC di Tangerang Selatan. Penelitian ini menggunakan pendekatan kuantitatif dengan instrumen penelitian berupa angket kuesioner. Data hasil penelitian dianalisis dengan menggunakan menggunakan program Microsoft Excel 2010 dan Statistical Package For the Social Science (SPSS) Versi 25 for Windows. Berdasarkan hasil analisis dalam penelitian ini diperoleh kesimpulan bahwa : (1) Kualitas pelayanan berpengaruh terhadap kepuasan pelanggan; (2) Kualitas produk berpengaruh terhadap kepuasan pelanggan; (3) Pengalaman konsumen berpengaruh terhadap kepuasan pelanggan; (4) Kualitas pelayanan tidak berpengaruh terhadap loyalitas pelanggan; (5) Kualitas produk berpengaruh terhadap loyalitas pelanggan; (6) Pengalaman konsumen berpengaruh terhadap loyalitas pelanggan; (7) kepuasan pelanggan berpengaruh terhadap loyalitas pelanggan. Secara keseluruhan hasil analisis dalam penelitian ini menunjukkan bahwa kualitas pelayanan, kualitas produk dan pengalaman konsumen secara simultan berpengaruh terhadap kepuasan pelanggan dengan besar kontribusi sebesar 41,9%, selain itu hasil analisis juga menunjukkan bahwa kualitas pelayanan, kualitas produk, pengalaman konsumen dan kepuasan pelanggan secara simultan berpengaruh terhadap loyalitas pelanggan dengan besar kontribusi sebesar 92%.
Pengaruh Social Influence, Perceived of Security dan Perceived Ease of Use terhadap Minat menjadi Nasabah Bank Digital Nora Andira Brabo; Heni Iswati; Soeyatwoko
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i9.13510

Abstract

This study aims to determine and analyze the influence of Social Influence, Perceived Security and Perceived Ease of Use on interest (Purchase Intention) in becoming a digital bank customer. The digitization of financial transactions has played an important role in transforming traditional payment methods into digital payment methods and has led to changes in consumer behavior around the world. Decreasing transactions through branches and transactions decrease through ATMs was inversely proportional to the rapid increase in the use of mobile banking. On the other hand, digital banks are also starting to appear to offer more effective and efficient banking services. However, to be accepted and developed, digital banks need to understand what factors (variables) really affect their success in being accepted in the market. The method of data collection was carried out using a questionnaire method with 61 questions to 113 respondents who already had bank accounts in JABODETABEK. The data analysis technique used SPSS (version 22) using a significance level of 5%. The results showed that Social Influence, Perceived Security and Perceived Ease of Use had a simultaneous and significant effect on interest (purchase intention) in becoming a digital bank customer.
Pengaruh Marketing Mix, User Experience dan Brand Equity terhadap Customer Retention pada Perusahaan Redbus Indonesia Deni Rahman; Nora Andira Brabo; Heni Iswati; Sandra Agustina; Siska Margaret Purba
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i11.13999

Abstract

This study aims to partially or simultaneously determine the Effect of Marketing Mix, User Experience, and Brand Equity on Customer Retention in Redbus Indonesia Company. Research methods used quantitative methods. The sampling method uses the purposive sampling method with a sample of 100 people. Data analysis techniques use descriptive statistical analysis and inferential statistics. This study was conducted using multiple linear regression method assisted by SPSS version 25 and Microsoft Excel 2016 program. The results showed that (1) There is an influence of Marketing Mix on Customer Retention. (2) There is an influence of User Experience on Customer Retention. (3) There is an influence of Brand Equity on Customer Retention. (4) There is an influence of Marketing Mix, User Experience, and Brand Equity on Customer Retention. The magnitude of the effect is 61.6% with the multiple regression equation Y = 25.793 + 0.216X1 + 0.329 X2 + 0.364 X3. This means that if the Marketing Mix, User Experience, and Brand Equity increase, it will increase Customer Retention, and vice versa if the Marketing Mix, User Experience, and Brand Equity decrease, it will decrease Customer Retention.
The Influence of Price, Promotion and Positive Emotions on Online Impulse Buying with Hedonic Shopping Motivation as an Intervening Variable (Study: Women Fashion Product in Indonesia) Brabo, Nora Andira; Sari, Nurma Elita; Iswati, Heni; Meidiyustiani, Rinny
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3199

Abstract

Internet users in Indonesia have been growing rapidly and have strong impacts on several aspects of life including the use of online shopping. In Indonesia, more than half of population are exposed to digital world and thus, the growth for online shopping in also increased and projected to reach 43.9 million of online shoppers in 2022. This online shopping can also trigger the consumptive behavior that satisfy the desires of instant gratification that promote consumer’s impulse buying behavior. The purpose of this study is to investigate several factors that lead to impulse buying of online shoppers in Indonesia. We investigate the role of Price, Promotion and Positive Emotions that customer experience toward online impulse buying with Hedonic Shopping Motivation as an intervening variable. Total numbers of 200 female respondents are selected for online survey in capital city of Jakarta and surrounded area. Data were analyzed using Structural Equation Model (SEM). The results shows that Price and Positive Emotions do not affect Hedonic Shopping Motivation, while Promotion has significant effect  on Hedonic Shopping Motivation. Price and Positive Emotions have influence on Impulse Buying, while Hedonic Shopping Motivation do not have significant impact on Impulse Buying and fail to act as an intervening variable using SEM. Furthermore, Price, Promotions, Positive Emotions and Hedonic Shopping Motivation as independent variables simultaneously affect Impulse Buying. Implications and limitations are further discussed.
PENGARUH BAURAN PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK WIDURI JAKARTA P, Agus Indra; Brabo, Nora Andira; Shidqon, Moh
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.303

Abstract

Price and Service Quality on Students' Decision to Choose STMIK Widuri Jakarta. The research methodology used in this study is quantitative. The data used are primary data obtained from distributing questionnaires with a Likert scale (1-5). The population in this study were students who had studied at STMIK Widuri, Jakarta, with a sample of 204 people. Data analysis for hypothesis testing used multiple linear regression with the help of SPSS software version 26. The results showed that Promotion Mix and Service Quality had a significant positive effect on the decision to study at STMIK Widuri Jakarta. While Price had a significant negative effect on the decision to study at STMIK Widuri Jakarta. Managerial contributions to increasing student interest in choosing STMIK Widuri Jakarta are:The New Student Admissions Department (PMB) is friendlier, more polite in promoting STMIK, and improving the content of promotional advertising messages.  Adjusting tuition fees as the quality of facilities increases. Improving the quality of service, quality of lecturers, employees, facilities and infrastructure, and libraries.
Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions Soekotjo, Sundari; Lestari, Setyani Dwi; Hendrawan, Koen; Brabo, Nora Andira; Iswati, Heni
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 1 (2025): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i1.81

Abstract

This study aims to analyze the impact of Firm Created Content (FCC) and User Generated Content (UGC) on brand equity and purchase intention of Grab-and-Go coffee brand. In today's digital era, content generated by both companies and users plays a critical role in shaping consumer perceptions of brands. FCC refers to all content created by companies to promote their products and services, while UGC is content created by consumers that reflects their experiences with a product. This research employs a quantitative method using an online survey involving 300 respondents who are consumers of Grab-and-Go coffee. The results of the study indicate that both FCC and UGC have a significant impact on brand equity. High-quality FCC can enhance brand awareness, perceived quality, and consumer loyalty. On the other hand, positive UGC can strengthen the emotional connection between consumers and the brand, as well as increase consumer trust. Furthermore, the study also finds that strong brand equity contributes to an increase in purchase intention. Data shows that 75% of respondents are more likely to purchase Grab-and-Go coffee products after being exposed to engaging content from both the company and users. Through this analysis, the study provides valuable insights for marketers in designing effective content strategies to enhance brand equity and drive purchase intention. The findings are expected to serve as a reference for other coffee companies in leveraging FCC and UGC to achieve a competitive advantage in an increasingly competitive market. The study also recommends that companies be more proactive in encouraging consumer participation in content creation and utilize social media platforms to enhance engagement with their audience.
Penyuluhan Praktik Kesehatan dan Keselamatan di Tempat Kerja bagi Calon Teknisi Akuntansi Muda Brabo, Nora Andira; Meidiyustiani, Rinny; Rahmat, Hayatul Khairul; Iswati, Heni
Indonesian Journal of Emerging Trends in Community Empowerment Vol. 2 No. 2 (2024): Desember
Publisher : PT Hakhara Akademia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71383/ijetce.v2i2.62

Abstract

In the era of globalization and rapid industrial development, occupational health and safety (OHS) practices are important aspects that must be understood and implemented by all workers, including accounting technicians. Therefore, it is important that a community service activity that aims to help prospective young accounting technicians create a safe and productive work environment and pay more attention to the health and safety of workers can run smoothly and participants understand the material provided.
Co-Authors Agus Sriyanto Ardhita Pratiwi Arief, Rachmat Arief, Zakiyanto Arisudhana, Dicky Cindy Aprillia Azhary Deni Rahman E. Susy Suhendra Eryco Muhdaliha Euphrasia Susy Suhendra Firdaus, Pantja Maulana Hakam Ali Niazi Hayatul Khairul Rahmat Heni Iswanti Heni Iswati Heni Iswati Heni Iswati Heni Iswati Heni Iswati Hidayat, Ravindra Safitra Indah Rahayu Lestari Iswati, Heni Khairunisa, Nur Fitra Koen Hendrawan Laksmiwati, Mia Lestari, Setyani Dwi Mudjiyono Muhammad Iqbal Al 'Mudatsir Mulyani, Kartika P, Agus Indra Palupi, Hanna Susila Ningsih Pangestu, Adzi Pantja Maulana Firdaus Reza, Heru Kreshna Rifqi Arya Sandhi Rinny Meidiyustiani Sandra Agustina Sari, Nurma Elita Setyani Dwi Lestari Shidqon, Moh Siska Margaret Purba Soekotjo, Sundari Soeyatwoko