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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Riski, Roni
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Perancangan Model Bisnis E-Commerce untuk Meningkatkan Pemasaran Souvenir di Mandailing Natal Mu'tada, Muhammad; Annas, Firdaus; Riski, Roni
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.394

Abstract

E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores E-Commerce based Marketing System activities are the practice of using promotions to increase traffic to online stores. This research aims to design an e-commerce business model to improve marketing of MSME souvenir products in Mandailing Natal Regency. Most business actors still use traditional methods, so product marketing and promotion is less than optimal. By utilizing the Opencart platform, this research develops a system that can expand market reach and transaction efficiency. This research uses the Research and Development (R&D) method With models ADDIE (Analysis, Design, Development, Implementation, Evaluation) model was chosen because it is suitable for developing e-commerce based promotional media. This research is expected to be a strategic solution to increase economic growth and marketing of typical Mandailing Natal products.
Co-Authors Annas, Firdaus Mu'tada, Muhammad