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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Effendi, Chantika
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Optimalisasi E-Commerce dalam Meningkatkan Promosi UMKM Produk Lokal di Sumatera Barat Effendi, Chantika; Annas, Firdaus; Maulida, Mia
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.466

Abstract

This study aims to design or develop an OpenCart-based e-commerce platform to support the promotion and marketing of local products in South Solok. So far, promotions have been carried out manually through direct visits to the location or limited to social media such as WhatsApp or Instagram and so on, so that the marketing reach carried out in this way can be said to be less than optimal or effective. Conditions in South Solok should have sites to record MSME products in South Solok in order to increase competitiveness, income, and welfare of business actors. This study also uses the Research and Development (R&D) method with the PPE model with stages including Planning, Production and evaluation. The results of this study indicate that the OpenChart-based e-commerce platform provides various features such as a digital product catalog, an online payment system and integration with social media that can facilitate the promotion and sales process. These findings prove that the use of e-commerce technology can increase market reach, competitiveness, and operational efficiency of local business actors. By using a complete implementation, this platform is expected to be an innovative solution to encourage the digitalization of small and medium enterprises (SMEs) in South Solok.
Pengembangan Sistem Promosi Digital Dengan OpenCart untuk Peningkatan Penjualan UMKM Produk Lokal di Solok Selatan Maulida, Mia; Annas, Firdaus; Effendi, Chantika
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.478

Abstract

This study aims to develop a digital promotion system using OpenCart to increase sales of local products in South Solok. Currently, local product promotions are still carried out manually through direct marketing and word of mouth, as well as through social media such as Facebook and WhatsApp. However, this approach is less effective in reaching a wider market and lack of consumer awareness of local products. Therefore, a digital promotion system is needed to record MSME products in South Solok and provide wider access or opportunities and can develop sales sustainably. This study uses the Research and Development (R&D) method using the PPE development model with planning, production and evaluation stages. These results indicate that the OpenCart-based system is able to provide an effective solution in facilitating digital sales, expanding market reach and managing promotion effectiveness. The OpenCart system supports various features, such as product catalogs, online payment systems and social media integration. The main findings show an increase in market reach and efficiency of the marketing process which contributes to increasing sales of local products in South Solok, and is expected to be a model for the development of similar digital platforms in other areas to boost the local economy.
Co-Authors Annas, Firdaus Maulida, Mia