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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Fahira Risna, Rahma
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Perancangan E-Commerce Produk Makanan dan Kerajinan untuk Meningkatkan Penjualan UMKM di Padang Pariaman Fahira Risna, Rahma; Annas, Firdaus; Nesa Yolanda, Dinda; Wandira, Raju; Alwi, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.467

Abstract

The purpose of this article is to design an appropriate e-commerce platform to promote food and craft products from MSMEs in Padang Pariaman, with the hope of increasing sales and product competitiveness. Currently, the majority of sales of food products are still done traditionally or manually, although some food products have started to use social media as a promotional medium. Meanwhile, sales of handicraft products are generally still carried out traditionally and are not yet widely known. In fact, the rapid advances in information and communication technology currently provide great opportunities for the spread of food and craft products to be known globally. This research uses the Research and Development (RnD) method with the Define, Design, Develop, and Decemination development model, which aims to produce effective and efficient solutions. The research results show that the use of the OpenCart application as a web-based promotional media is proven to be valid, practical, effective and efficient, and is able to have a positive impact on increasing product visibility and competitiveness. The results of this research show that OpenCart can be used as a strategic platform to promote MSME food and craft products, with the aim of increasing competitiveness and wider market access for local products in Padang Pariaman. Thus, it is hoped that e-commerce can support the development of MSMEs and improve the regional economy.
Pengembangan Sistem E-Commerce Berbasis Opencart untuk Mendukung Pertumbuhan UMKM di Sumatera Barat Rahmadani Daulay, Fitri; Annas, Firdaus; Fahira Risna, Rahma
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.499

Abstract

The development of an OpenCart-based e-commerce system is a strategic step in supporting the growth of micro, small and medium enterprises (MSMEs) in West Sumatra. Business sectors such as the manufacture of sanjai crackers and handicrafts are examples of areas that can utilise this platform to improve competitiveness and expand market reach. Business digitalisation through e-commerce allows businesses to more easily promote their products, reach consumers in various regions, and improve operational efficiency. This research aims to analyse the implementation of OpenCart in improving the accessibility and marketing of MSME products. The research method used is a case study with a qualitative approach and Research and Development (RND). Data collection was conducted through in-depth interviews with MSME owners as well as secondary data analysis from various related reports. This approach allows the research to gain an in-depth understanding of the challenges and opportunities faced by MSME players in adopting digital technology. The results show that the use of OpenCart can significantly increase product visibility, expand market reach, and simplify the transaction process. With this e-commerce system, MSME players can manage their online stores more efficiently, manage product catalogues, and optimise digital marketing strategies. In addition, training in the use of e-commerce platforms has proven to be very important so that MSME players can make optimal use of technology. In conclusion, the development of an OpenCart-based e-commerce system can be an effective solution in supporting the growth of MSMEs in West Sumatra. With proper implementation, this platform can help improve the competitiveness of local products in the digital market, both at the national and international levels. The adoption of digital technology in MSME businesses also has the potential to accelerate digital-based economic transformation and create new opportunities for small businesses to be more competitive in the era of globalisation.
Co-Authors Annas, Firdaus Muhammad Alwi Nesa Yolanda, Dinda Rahmadani Daulay, Fitri Wandira, Raju