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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Ayu Maydani Hsb, Alisya
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Perancangan Bisnis UMKM Rumahan Berbasis Digital untuk Meningkatkan Aksebilitas Pasar di Kab. Mandailing Natal Ayu Maydani Hsb, Alisya; Annas, Firdaus; Fitri, Annisa
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.501

Abstract

Designing a digital-based home-based MSME business is a strategic step in increasing market accessibility, especially in Mandailing Natal Regency which has great local economic potential but limited market access. This research aims to design a digital-based business model using open-source platforms such as openchart to support the digitalisation of MSMEs. MSMEs often face challenges in marketing their products widely due to limited access and digital capabilities. This research was conducted with a Research and Development (R&D) approach using the Waterfall model is a classic model that is systematic, sequential in building software. The name of this model is actually ‘Linear Sequential Model’. This model is often referred to as the ‘classic life cycle’ or waterfall method. This model belongs to the generic model in software engineering and was first introduced by Winston Royce around 1970 so it is often considered ancient, but it is the most widely used model in Software Engineering (SE). This model takes a systematic and sequential approach. It is called waterfall because the stages passed must wait for the completion of the previous stage and run sequentially. The results showed that the implementation of openchart-based e-commerce can increase the market accessibility of MSMEs by up to 40%, expand consumer reach, and increase the marketing efficiency of local products. Openchart is proven as a user-friendly and efficient platform for the digitalisation of MSME businesses in Mandailing Natal, Openchart-based digitalisation increases market accessibility by expanding consumer reach, both locally and nationally.  
Perancangan E-Commerce pada UMKM Rumahan Berbasis Platform Openchart Untuk Meningkatkan Daya Saing Digital di Kecamatan Sungai Aur Fitri, Annisa; Annas, Firdaus; Ayu Maydani Hsb, Alisya
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 1 (2023): Edition June 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i1.504

Abstract

 Digitalization is one of the important factors and has become a primary need in improving the competitiveness of micro, small and medium enterprises (MSMEs), especially in the era of technology-based economic transformation. However, many home-based MSMEs in Sungai Aur sub-district still face challenges in adopting e-commerce technology, such as lack of technical understanding, limited resources and lack of access to affordable technology solutions and access to relevant solutions. This research aims to design an open source-based platform using openchart, tailored to the local needs of MSMEs, to improve their digital competitiveness and adapt to the changing modern business landscape and expand their market reach. This research uses a Research and Development (R&D) method that involves a needs analysis. The needs analysis was conducted through interviews with home-based MSME players in Sungai Aur sub-district to identify and understand their constraints and specific expectations and needs. Next, a prototype e-commerce platform was designed using a user-centered design approach to ensure ease of use and relevance of features. The results and research show that the designed openchart-based platform is able to meet the needs of MSMEs in product management, transactions and digital marketing, and also this platform improves the operational efficiency of MSMEs and expands their market reach. Findings. The findings of this research are that the development of an openchart-based e-commerce platform using the R&D method can be an effective solution in helping home-based MSMEs in Sungai Aur sub-district transform towards digital, while strengthening their competitiveness in the wider market.
Co-Authors Annas, Firdaus Annisa Fitri, Annisa