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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Wira Yudha, Gerli
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Pengembangan Web Promosi UMKM Kerajinan Rajut Berbasis CMS E-Shop sebagai Solusi di Kecamatan X Koto Wira Yudha, Gerli; Annas, Firdaus; Firdaus, Raihan
JOVISHE : Journal of Visionary Sharia Economy Vol. 2 No. 2 (2023): Edition December 2023
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v2i2.523

Abstract

The online promotion strategy for UKM Rumah Rajut Syafir aims to enhance competitiveness and expand market reach through the development of a CMS-based E-Shop using OpenCart, which is practical and beginner-friendly. Highlight the urgent need for innovation in digital marketing. Additionally, the low interest of the local community in knitted products—due to their ability to create similar items—and the lack of exposure in broader markets further emphasize the necessity of a digital solution. This research adopts the Research and Development (R&D) method with the Waterfall development model to design a web-based promotional platform through OpenCart, ensuring its validity, practicality, efficiency, and effectiveness in supporting product marketing. The contribution of this study extends beyond the local aspect by helping UKMs improve competitiveness and expand their markets; it also has global implications by providing a digitalization model for SMEs in the handicraft industry. The research findings indicate that web-based applications like OpenCart can serve as a valuable support tool to enhance product visibility, reach more customers, and strengthen the competitiveness of home industries in the digital era. Simultaneously, they play a role in preserving local culture through knitted products, which hold artistic value and unique identity in the global trade landscape.
Perancangan Promosi Digital Produk Home Industry Berbasis OpenChart di Kabupaten Bengkalis Firdaus, Raihan; Annas, Firdaus; Wira Yudha, Gerli
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 2 (2024): Edition December 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i2.536

Abstract

Micro, Small and Medium Enterprises (MSMEs) in Bengkalis Regency face major challenges in marketing home industry products such as cakes, chips, handicrafts and food, mainly due to high competition in the market and limitations in production capacity. These issues affect the competitiveness and sustainability of MSME businesses. This research aims to design web-based digital promotional media using the OpenCart application to support MSME product marketing efforts effectively and efficiently. The research method used is the Research and Development (R&D) model with the ADDIE approach which includes the Analysis, Design, Development, Implementation and Evaluation stages. The results of this research are in the form of a web-based promotion system using the OpenCart platform, which is designed to make it easier for MSMEs to market their products more widely through digital media. The research findings show that OpenCart-based promotional media is able to improve the competitiveness of MSMEs by providing excellent features such as product catalogs, stock management, integration of payment methods, and ease of order management. This system also helps overcome production problems by increasing the efficiency of order management so that MSMEs can better manage spikes in demand. With this web-based promotion system, MSMEs can overcome several major problems, such as the difficulty of competing in a competitive market and limited production capacity. This research provides relevant and applicable solutions for MSME players, especially in facing the digitalization era. This promotional media is expected to be a model that can be replicated in various other regions.
Co-Authors Annas, Firdaus Firdaus, Raihan