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All Journal Journal of Visionary Sharia Economy (JOVISHE)
Rizki Dongoran, Roni
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Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Perancangan E-Commerce Berbasis Opencart untuk Meningkatkan Pemasaran dan Penjualan Produk Kerajinan Di Pasar Bawah Bukittinggi Rizki Dongoran, Roni; Annas, Firdaus; mu'tada, Muhammad
JOVISHE : Journal of Visionary Sharia Economy Vol. 3 No. 1 (2024): Edition June 2024
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jovishe.v3i1.555

Abstract

Pasar Bawah Bukittinggi is a traditional trading center that sells a variety of local handicraft products, but businesses in this market still face limited access to online marketing and sales in the midst of digital era competition. This research aims to design and implement OpenCart-based e-commerce using the PPE (Planning, Development and Evaluation) method to improve marketing and sales of craft products. System needs analysis was conducted through interviews and observations of business actors. The e-commerce development included product management features, online transactions, and social media integration. Evaluation involved end-user testing and analysis of sales data before and after implementation. The results showed that OpenCart-based e-commerce improved market competitiveness, expanded consumer reach, and increased product sales by 35%. Businesses that previously had limited access to technology now have a platform that simplifies the transaction and marketing process. In addition, this research contributes to the digitalization efforts of MSMEs in Indonesia, particularly in helping traditional markets adopt technology to improve competitiveness. Globally, this model can be adapted by traditional markets in developing countries to encourage the digitalization of the traditional trade sector. Thus, the implementation of OpenCart-based e-commerce in Pasar Bawah Bukittinggi proves that the traditional market is not just a market.
Co-Authors Annas, Firdaus Mu'tada, Muhammad