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All Journal JAMBIS : Jurnal Administrasi Bisnis
Dwi Evasoyaningrum, Irlina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KELAYAKAN BISNIS PENGEMBANGAN UMKM SPICYPEDIA DALAM PERSAINGAN BISNIS Era Deka, Rio; Dwi Evasoyaningrum, Irlina; Dwi Pratiwi, Novita; Vidia Fransisca, Dea; Artika Sari, Helmi; Maulinda, Imelda; Aprillia Salsabila, Nadya
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 4: Agustus 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i4.4505

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this study is qualitative and quantitative with an analysis of 7 aspects of business feasibility studies which include legal aspects, marketing aspects, technical aspects, sosial economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. The results of the analysis of the legal aspects stated that it was not yet feasible, while for the other 6 aspects it showed positive results that the business being carried out by the Spicypedia MSME was feasible to do.
Co-Authors Aprillia Salsabila, Nadya Artika Sari, Helmi Dwi Pratiwi, Novita Era Deka, Rio Maulinda, Imelda Vidia Fransisca, Dea