JAMBIS : Jurnal Administrasi Bisnis
Vol. 4 No. 4: Agustus 2024

ANALISIS KELAYAKAN BISNIS PENGEMBANGAN UMKM SPICYPEDIA DALAM PERSAINGAN BISNIS

Era Deka, Rio (Unknown)
Dwi Evasoyaningrum, Irlina (Unknown)
Dwi Pratiwi, Novita (Unknown)
Vidia Fransisca, Dea (Unknown)
Artika Sari, Helmi (Unknown)
Maulinda, Imelda (Unknown)
Aprillia Salsabila, Nadya (Unknown)

Article Info

Publish Date
28 Aug 2024

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this study is qualitative and quantitative with an analysis of 7 aspects of business feasibility studies which include legal aspects, marketing aspects, technical aspects, sosial economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. The results of the analysis of the legal aspects stated that it was not yet feasible, while for the other 6 aspects it showed positive results that the business being carried out by the Spicypedia MSME was feasible to do.

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Journal Info
JAMBIS : Jurnal Administrasi Bisnis
Website

Abbrev

JUMABI

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...