Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Conference on Digital Advanced Tourism, Management, and Technology
Nais Irawati
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role Of Halal Labeling, Brand Image, And Brand Trust On Repurchase Decisions On Mixue Products In Surakarta Nais Irawati; Kussudyarsana
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.92

Abstract

The aim of this research is to investigate how mixue product repurchase decisions in Surakarta are influenced by brand trust, brand image, and halal labeling. This research used a quantitative approach. The population under consideration was the residents of Surakarta. In this study, purposeful sampling was used, and 151 respondents in total fulfilled the predetermined criteria. The study's primary data source was primary data, which was gathered using a questionnaire. The results of this study's analysis demonstrate that halal labeling, brand image, and brand trust all have a favorable and significant impact on consumers' decisions to repurchase.
Co-Authors Kussudyarsana