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All Journal International Conference on Digital Advanced Tourism, Management, and Technology
Lasith Jayawardene
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Social Media's Influence on Destination Choice : Trends and Insights Chaminda Bandara; Ishani Kumaratunga; Lasith Jayawardene
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.177

Abstract

Social media platforms have become pivotal in influencing travel decisions and destination choices. This study investigates trends in user-generated content, influencer marketing, and platform analytics. Findings reveal how social media campaigns shape perceptions of destinations, contributing to increased bookings and traveler loyalty.
Co-Authors Chaminda Bandara Ishani Kumaratunga