International Conference on Digital Advanced Tourism, Management, and Technology
Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog

Social Media's Influence on Destination Choice : Trends and Insights

Chaminda Bandara (Unknown)
Ishani Kumaratunga (Unknown)
Lasith Jayawardene (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

Social media platforms have become pivotal in influencing travel decisions and destination choices. This study investigates trends in user-generated content, influencer marketing, and platform analytics. Findings reveal how social media campaigns shape perceptions of destinations, contributing to increased bookings and traveler loyalty.

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Journal Info
International Conference on Digital Advanced Tourism, Management, and Technology
Website

Abbrev

journal

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Decision Sciences, Operations Research & Management

Description

INTERNATIONAL CONFERENCE ON DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY (ICTMT) published by : Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang (STIEPARI). International Conference is a bridge to provide information for educational institutions and lecturers/teachers that occurs within the ...