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All Journal International Conference on Digital Advanced Tourism, Management, and Technology
Kumar Sangakkara
Unknown Affiliation
Decision Sciences, Operations Research & Management

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The Impact of Digital Marketing Strategies on Sustainable Tourism Development Arjuna Ranatunga; Kumar Sangakkara; Mahela Jayawardene
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.179

Abstract

This paper examines the influence of digital marketing strategies on sustainable tourism. By analyzing case studies from leading tourism organizations, the research identifies effective practices, such as content marketing, social media engagement, and influencer collaborations. The findings reveal that digital marketing not only boosts visibility but also promotes responsible tourism behaviors among travelers.
Co-Authors Arjuna Ranatunga Mahela Jayawardene