International Conference on Digital Advanced Tourism, Management, and Technology
Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog

The Impact of Digital Marketing Strategies on Sustainable Tourism Development

Arjuna Ranatunga (Unknown)
Kumar Sangakkara (Unknown)
Mahela Jayawardene (Unknown)

Article Info

Publish Date
31 Dec 2023

Abstract

This paper examines the influence of digital marketing strategies on sustainable tourism. By analyzing case studies from leading tourism organizations, the research identifies effective practices, such as content marketing, social media engagement, and influencer collaborations. The findings reveal that digital marketing not only boosts visibility but also promotes responsible tourism behaviors among travelers.

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Journal Info
International Conference on Digital Advanced Tourism, Management, and Technology
Website

Abbrev

journal

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Decision Sciences, Operations Research & Management

Description

INTERNATIONAL CONFERENCE ON DIGITAL ADVANCED TOURISM, MANAGEMENT, AND TECHNOLOGY (ICTMT) published by : Sekolah Tinggi Ilmu Ekonomi Pariwisata Semarang (STIEPARI). International Conference is a bridge to provide information for educational institutions and lecturers/teachers that occurs within the ...