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All Journal Jambura Science of Management Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS
Syamrul, Syamrul
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Exploring Employee Turnover Intention: PT. Esta Dana Ventura Case Syamrul, Syamrul; Modding, Basri; Serang, Serlin; Arifin, Zaenal
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.21262

Abstract

Purpose: The purpose of this study to determine the effect of workload, work stress and burnout on turnover intention employee of PT. Esta Dana Ventura Branch of Makasar.Design/Methodology/Approarch: This research uses explanative research with a quantitative approach. A sample of 120 respondents was selected for data collection using simple random sampling method. A closed questionnaire was used which was facilitated through Google Forms. The collected data was analyzed using a Likert scale model and t test.Findings: This study confirms a positive and significant relationship between workload, work stress, and burnout with employee turnover intention. These results support theories that describe excessive workload, high stress levels, and levels of burnout with the desire of employees to leave the organization. These implications can enrich our understanding of how these variables are interrelated and how they impact employee attitudes and behavior. Based on the research results, PT. Esta Dana Ventura Makassar Branch should take some practical steps Encouraging open communication between management and employees is very important. This can help identify problems related to workload, work stress, and burnout that affect employees. Management needs to open effective communication channels to provide opportunities for employees to convey problems and problems that are experienced.
Pengaruh Atribut Produk dan Persepsi Harga terhadap Keputusan Pembelian di Toko Sinar Elektronik Majene Dewi, Ratna; Syamrul, Syamrul; Astuti, Sri; Utami, Mega; Faisal, Faisal; Saharuddin, Saharuddin; Ratna, Dewi
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 6 No 1 (2026): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/8w9twd76

Abstract

This study aims to analyze the effect of product attributes and price perception on purchasing decisions of electronic products at Toko Sinar, Majene Regency. The study uses a quantitative approach with a survey method. The respondents consist of 51 consumers selected using accidental sampling. Data were collected through questionnaires with a Likert scale. The data were analyzed using validity tests, reliability tests, multiple linear regression analysis, and t-tests with the support of SPSS software. The results show that product attributes have a significant effect on purchasing decisions. Price perception also has a significant effect on purchasing decisions of electronic products. Simultaneously, product attributes and price perception have a significant influence on consumer purchasing decisions. These findings indicate that consumers consider product quality, features, design, and price suitability with perceived benefits before making a purchase. This study provides practical implications for Toko Sinar to improve competitiveness by optimizing product attributes and setting prices that match consumer expectations. 
ANALISIS STATE OF THE ART PERILAKU KONSUMEN PADA EKOSISTEM EKONOMI DIGITAL Syamrul, Syamrul; Nuralfania, Nuralfania; K, Kasnaeny
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2026): JIMB - VOLUME 9 NOMOR 1 MEI 2026
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v9i1.38822

Abstract

Transformasi digital telah mengubah secara fundamental cara konsumen berinteraksi, mengevaluasi, dan memutuskan pembelian dalam ekosistem ekonomi digital. Penelitian ini bertujuan untuk memetakan State of the Art (SOTA) perilaku konsumen di era digital melalui pendekatan Systematic Literature Review (SLR). Analisis dilakukan terhadap artikel jurnal ilmiah bereputasi yang diterbitkan dalam rentang tahun 2021-2026 dengan mengikuti protokol PRISMA. Hasil penelitian menunjukkan adanya dekonstruksi model pengambilan keputusan dari linier tradisional (AIDA) menuju model sirkular yang dinamis (Digital Decision Loop). Temuan utama mengidentifikasi tiga pilar SOTA saat ini: 1) Hegemoni kepercayaan algoritmik berbasis kecerdasan buatan (AI); 2) Kekuatan hubungan parasosial dalam social commerce; dan 3) Munculnya Privacy Paradox sebagai tantangan baru dalam ekuitas merek. Artikel ini menyimpulkan bahwa personalisasi dan transparansi data merupakan determinan utama bagi loyalitas konsumen modern. Implikasi penelitian ini memberikan panduan bagi praktisi pemasaran untuk mengintegrasikan aspek etika digital dan teknologi dalam strategi omnichannel.
Co-Authors Basri Modding Faisal Faisal K, Kasnaeny Nuralfania, Nuralfania Ratna Dewi Ratna, Dewi Saharuddin Serlin serang Sri Astuti Utami, Mega Zaenal Arifin