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All Journal Applied Business and Administration Journal (ABAJ)
Wachidyantari, Choir
Unknown Affiliation
Economics, Econometrics & Finance

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Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung Wachidyantari, Choir; Setiawardani, Maya
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Studi Terapan Teknologi Informasi dan Pemasaran Digital di Lingkungan Bisnis Lo
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/7zh3fc90

Abstract

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.
Co-Authors Setiawardani, Maya