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All Journal Indonesian Journal of Economic & Management Sciences (IJEMS)
Solihah, Ulfa Maratus
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Use of SiBakul Jogja to Increase the Competitive Value of MSMEs Businesses in Jogja Province Solihah, Ulfa Maratus; Bambang Septiawan
Indonesian Journal of Economic & Management Sciences Vol. 2 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v2i1.8284

Abstract

This study examines "SiBakul Jogja" as an electronic market platform to boost Jogja MSMEs' competitiveness. The qualitative research method involves document analysis to retrieve relevant data from numerous papers. This approach involves collecting data from papers, books, journals, and notes without research subjects' participation. According to research, “SiBakul Jogja” boosts brand visibility, market reach, and MSMEs' business training. Seller competition and stock management are challenges. This study advises MSMEs on using e-market platforms to succeed in the digital age. This report helps illustrate how "SiBakul Jogja" helps MSMEs compete and overcome growing business complexity
Co-Authors Bambang Septiawan