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All Journal Izdihar : Jurnal Ekonomi Syariah Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis
Amaruddin, Amin Awal
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Religion Economics, Econometrics & Finance

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Efektivitas Pemasaran KBIHU Berdasarkan Perspektif Jamaah (Studi Komparatif Pada KBIHU Zamzam dan KBIHU Thoriqul Jannah) Amaruddin, Amin Awal; Islachiyana, Rifda
MARGIN ECO Vol. 8 No. 2 (2024): Margin Eco: Jurnal Ekonomi dan Perkembangan Bisnis
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah Tambakberas Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/margin.v8i2.5129

Abstract

This research was conducted to find out the effectiveness of the marketing strategy of KBIHU Zamzam and KBIUH Thoriqul Jannah based on the Jamaah perspective. The research method used is quantitative. Data is collected through the dissemination of questionnaires to the KBIHU community in the form of closed questions using the Likert Scale to 30 respondents in each KBIHO. Quantitative data is analyzed using descriptive statistical analysis. The results of the research show that, based on the theory of marketing effectiveness presented by Theodore Levitt, the average cumulative score for KBIHU Zamzam is 4.31, whereas KBIUH Thoriqul Jannah reaches 4.26, both of which belong to the category "very effective". These criteria relate to the marketing efficiency from the Jamaah perspective in KBIHO Zamzam and KBIHA ThoriQL Janná, so it can be concluded that the marketing efficacy has been achieved overall.
ANALYSIS OF CASH WAQF FUND COLLECTION STRATEGY AND MAANGEMENT PROBLEM Amaruddin, Amin Awal; Effendi , Arta Zulian; Ashlihah, Ashlihah
Izdihar: Jurnal Ekonomi Syariah Vol. 6 No. 01 (2026): April
Publisher : Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/izdihar.v6i01.6288

Abstract

Cash waqf has significant potential to support education and social welfare but its implementation in Indonesia still faces challenges in fundraising and management. This study examines the strategies, empowerment models, and managerial issues of cash waqf at the Center for Social Fund Management, Universitas Airlangga (PUSPAS UNAIR). Using a qualitative case study, data were collected through interviews and documentation, validated by triangulation, and analyzed with Miles and Huberman’s interactive model. Findings show three fundraising strategies: direct (open booths, parent meetings, crowdfunding), indirect (social media, flyers, webinars), and incentive-based (rewards for waqifs). The funds are utilized for living cost assistance, dormitories, productive enterprises, and scholarships. Key challenges include limited human resources, weak innovation, low literacy, lack of university support, and infrastructure constraints. The study recommends strengthening nazhir professionalism, investment mechanisms, and waqf literacy to sustain cash waqf in higher education.   Keywords: cash waqf, fundraising, empowerment, management, higher education
Co-Authors Ashlihah, Ashlihah Effendi , Arta Zulian Islachiyana, Rifda