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All Journal Management Analysis Journal
Catur Prabowo
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Economics, Econometrics & Finance

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Examining MSME Business Performance in Central Java: The Role of Entrepreneurial Orientation and Innovation Strategy Jefri Heridiansyah; Ariyani Indriastuti; Wahyudi; Catur Prabowo
Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i1.21190

Abstract

This study explains innovation strategy's role in mediating entrepreneurial orientation's effect on MSME business performance. This research was conducted in MSME in Central Java, Indonesia. This analytical study explores empirical relationships using a descriptive observational, cross-sectional, deductive, and quantitative approach, statistical software Smart PLS, and a sample of 260 respondents. The analysis results show that entrepreneurial orientation also has a significant positive effect on innovation strategy, which in turn has a significant positive effect on MSME business performance. Entrepreneurial orientation has a significant positive effect on the performance of MSMEs. Innovation strategy has a mediating factor between entrepreneurial orientation and MSME business performance.
Co-Authors Ariyani Indriastuti, Ariyani jefri Heridiansyah WAHYUDI