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All Journal Journals of Indonesian Multidisciplinary Research
Zikra Andini Mardhiyah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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BAHASA SEBAGAI HAMBATAN DAN JEMBATAN:  TANTANGAN KOMUNIKASI PERDAGANGAN DI DAERAH BERBEDA Zikra Andini Mardhiyah; Rahmi Armanda Putri; Perawati
Journals of Indonesian Multidisciplinary Research Vol. 4 No. 1 (2025): Journals of Indonesian Multidisciplinary Research
Publisher : CV.Karoteh Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61291/h9p35v82

Abstract

Indonesia's linguistic diversity presents a distinct challenge in fostering interregional business communication. Language may serve as a barrier when business actors come from different cultural and linguistic backgrounds, but it can also become a bridge that strengthens trade relationships when used strategically. This article is a literature review that explores the dual role of language in the context of local trade through the analysis of several scholarly sources. The findings indicate that proficiency in the Indonesian language, contextual use of local terms, and the support of communication technology play significant roles in overcoming language barriers. The study recommends enhancing intercultural communication strategies and optimizing digital technology as relevant solutions for trade interaction across regions.
Co-Authors Perawati Rahmi Armanda Putri