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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA)
Mintarto Munandar, Jono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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SME's Development: Is The Role of Women and Entrepreneurial Marketing Important? Case Study of Confection SME's in Jepara Indonesia Nasihin, Ahmad Khoirun; Sarma, Ma’mun; Mintarto Munandar, Jono
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.25

Abstract

Micro, Small, and Medium Enterprises (MSMEs) substantially contribute to the Indonesian economy. The marketing approach using entrepreneurial marketing is an appropriate approach to apply to MSMEs. This study aims to analyze the influence of the role of women and entrepreneurial marketing on the development of MSMEs confection businesses in Jepara Regency. The data collection method used a purposive sampling technique, namely the sampling technique, by distributing questionnaires to 137 respondents. While the analysis used is a descriptive quantitative analysis and Structural Equation Modeling (SEM) analysis through the Partial Least Squares (PLS) approach. The results showed that the characteristics of women entrepreneurs, in general, have a high school level of education, the majority of respondents are of productive age, have high morale, and are a generational group born in an era of rapidly developing technological developments. The results of the PLS-SEM analysis show that the role of women has a significant and positive effect on entrepreneurial marketing. This means that the better the encouragement of the role of women, the more entrepreneurial marketing will increase. In addition, the role of women has a significant and positive effect on business development. This means that the better the role of women, the more it will increase in business development. The analysis results on entrepreneurial marketing variables have a significant and positive effect on business development. This means that the better the entrepreneurial marketing drive, the more it will improve the development of MSMEs businesses in confection businesses in Jepara. Keywords: confection, entrepreneurial marketing, MSMEs development, PLS, women entrepreneurs
Faktor-faktor yang Mempengaruhi Perilaku Dalam Memilih Sekolah MTs Adiwiguna, Reza Hadim; Sarma, Ma'mun; Mintarto Munandar, Jono
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 2 (2024): Artikel Periode Juli 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i2.3889

Abstract

Penelitian ini bertujuan untuk menguji pengaruh status sosial ekonomi, atribut pribadi, lingkungan dan fasilitas, kelompok referensi dan faktor akademik terhadap keputusan orang tua siswa dalam memilih sekolah MTs Al-Arifin Rahuning. Sampel pada penelitian ini adalah seluruh orang tua siswa yang bersekolah di MTs Al-Arifin Rahuning. Jumlah siswa yang bersekolah di MTs Al-Arifin Rahuning adalah 101 siswa. Data diolah dan dianalisis menggunakan Metode Structural Equation Model (SEM) digunakan untuk menguji hipotesis dengan menggunakan program Partial Least Squares (PLS) versi 3.0. Berdasarkan hasil analisis dapat ditarik kesimpulan bahwa status sosial ekonomi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa. Atribut pribadi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa memilih Kelompok referensi berpengaruh positif dan signifikan terhadap keputusan orang tua siswa dan Lingkungan dan fasilitas tidak berpengaruh positif dan signifikan terhadap keputusan orang tua. Terdapat pengaruh gender dan pendapatan yang memoderasi kelompok referensi terhadap keputusan orang tua siswa memilih
Co-Authors Adiwiguna, Reza Hadim Ma'mun Sarma Nasihin, Ahmad Khoirun Sarma, Ma’mun