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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) eProceedings of Engineering
Widyasthana, G.N. Sandhy
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering

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Factors Influencing Indonesian Mobile Gamers on Repurchase Intention in Freemium Mobile Game With Perval Aprianingsih, Atik; Nusantara, Bambang D.A.; Maharatie, Andhiny Puspa; Widyasthana, G.N. Sandhy
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.351

Abstract

Background: The mobile gaming industry has experienced remarkable growth in recent years. However, the majority of Indonesian gamers' spending goes to foreign developers, with only 1.2% of the players' total spending of $1.1 million going to local developers. Purpose: This study aims to analyze the factors that influence consumers' repurchase intentions when purchasing virtual items in the game Mobile Legends. Design/methodology/approach: This study uses the Mobile Legend case study to inspire local game developers to better compete with globally popular games. A quantitative research method was employed to test the hypothesized relationships between the constructs using a sample size survey of 390 Indonesian Mobile Legends players.Findings/Result: Findings from descriptive analysis of tested variables provided a balanced view between strengths in the gaming experience, such as high emotional and social value derived from role modeling features, and weaknesses around graphical quality and overall user satisfaction. On the other hand, when we tested the conceptual model using the PLS-SEM approach, we found that factors such as emotional value, price value, quality value, social value, satisfaction, addiction, and loyalty significantly influence repurchase intention has been confirmed. Conclusion: Finally, recommendations including strategies to improve regional cultural representation and the use of price promotions and installment plans to optimize value perception are recommended for Indonesian games aiming to better compete with global game developers.Originality/value (State of the art): This research addresses the existing gap in literature by proposing additional predictors, including addiction and loyalty, to provide comprehensive guidance for mobile game developers in stimulating increased repurchase intentions Keywords: PERVAL framework, satisfaction, repurchase intention, online mobile game, mobile legends
Perbaikan Pengukuran Kompetensi Pada Pt Xyz Berdasarkan Project Manager Competence Development Framework (Pmcdf) Dengan Metode Analytical Hierarchy Process (Ahp) Utami, Poetry Rachmeilia; Puspita, Ika Arum; Widyasthana, G.N. Sandhy
eProceedings of Engineering Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Engineering

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Abstract

PT XYZ merupakan perusahaan yang bergerak di bidang pengadaan alat laboratorium kemetrologian. Tujuanpenelitian ini adalah untuk dapat melakukan perbaikan terkait pengukuran kompetensi pada PT XYZ berdasarkan ProjectManager Competence Development Framework (PMCDF). Perbaikan pengukuran kompetensi ini dilakukan denganmenggabungkan setiap indikator penilaian eksisting dan elemen kompetensi personal yang sesuai dengan PMCDF. Setiapindikator penilaian akan dilakukan pembobotan kepentingan menggunakan metode Analytical Hierarchy Process (AHP).Setelah dilakukan pembobotan untuk masing-masing indikator maka peneliti dapat melakukan penilaian kompetensi personalproject manager menggunakan metode 360 Degree Feedback. Selanjutnya hasil kuesioner dapat dilakukan perhitungan skormenggunakan metode skala likert. Sehingga hasil penelitian ini merupakan perbaikan terkait pengukuran kompetensi pada PT XYZ berdasarkan Project Manager Competence Development Framework (PMCDF) beserta penilain terhadap kompetensi personal salah satu project manager pada proyek Pengadaan Alat Laboratorium Akademi Metrologi dan Instrumentasi TA 2023. Kata kunci— Analytical Hierarchy Process (AHP), Metode 360 Degree Feedback, Skala Likert , Pengukuran KompetensiPersonal
Co-Authors Atik Aprianingsih Ika Arum Puspita Maharatie, Andhiny Puspa Nusantara, Bambang D.A. Utami, Poetry Rachmeilia