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p-Index From 2021 - 2026
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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Ganaya: Jurnal Ilmu Sosial dan Humaniora
Nasihin, A. Khoirun
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Investigating The Influence of Halal Certification on Millennials’ Purchase Intention and Brand Loyalty in The Indonesian Food Industry Ramadhan, Yusuf; Darmawan, Roy; Nasihin, A. Khoirun; Sabani, Nurus
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.444

Abstract

Background: Indonesia is a country with the largest Muslim population in the world.The food industry in Indonesia is largely determined by the halal certification issued by the Majelis Ulama Indonesia (MUI). A halal certificate is one of the requirements that must be met for food product entrepreneurs. A halal certificate is a proof that the food product produced has gone through a production and processing process followingIslamic religious requirements.Purpose: This paper aims to provide information on the effect of halal certification on purchasing interests and consumer loyalty in brands that have halal certification on their food products.Design/methodology/approach: The method used in this study is Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with the AMOS approach. The sampling technique used was purposive sampling.Findings/Result: The results of the study show that the variable halal certification has an influence on purchase intention, and purchase intention has an effect on brand loyalty. The results of this study also provide a view for business actors, especially the food industry in Indonesia, that halal certificates are one of the factors that have a major influence on the existence of the food industry business in the future. Halal certificates not only providebenefits to consumers but also provide benefits to producers to achieve broader target consumers.Conclusion: Halal certification has a significant influence on consumer purchasing intentions in the Indonesian food industry. This certification increases purchasing interest and consumer confidence in product quality, which in turn encourages brand loyalty. In addition, halal certification is important for the sustainability of the food business because it can attract a wider market, providing benefits for consumers and producers. This research also confirms that the halal concept is a business issue based on Islamic law, and encourages the government to continue to socialize halal certification to have a positive impact on the health and economic sectors.Originality/value (State of the art): The findings of this research reveal how halal certification significantly influences purchase intention. This implies that providing halal certificates to food products in Indonesia can increase consumer buying interest because it can provide confidence that the products adhere to halal principles. Additionally, it can enhance consumer confidence in product quality and compliance, leading to repeat purchases, and indicating consumer loyalty to preferred brands.Keywords: halal certification, purchase intention, millennial generation, brand loyalty, structural equation modeling (SEM)
Systematic Literature Review and Bibliometric Analysis on MSMEs Digitalization Strategies in Indonesia Ramadhan, Yusuf; Darmawan, Roy; Sabani, Nurus; Nasihin, A. Khoirun
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.3877

Abstract

Research on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia remains dominated by empirical studies, while systematic reviews that map the evolution, structure, and thematic trends of this topic are still limited. Addressing this research gap, this study aims to systematically examine MSME digitalization strategies in Indonesia using a Systematic Literature Review (SLR) combined with bibliometric analysis. The SLR method was applied to articles indexed in the Scopus database for the 2019-2023 period, retrieved through Publish or Perish, and screened based on relevance to the research topic. The bibliometric analysis using VOSviewer was employed to map research trends, identify keyword relationships, and cluster thematic networks within the literature. From an initial pool of 1,000 articles, 80 studies met the inclusion criteria and were analyzed further. The bibliometric visualization identified seven main clusters and three dominant themes, namely digital transformation, MSMEs, and sustainable development. The four most prominent clusters highlighted e-commerce based digitalization strategies, social media utilization for marketing, cloud technology adoption, and digital divide and cybersecurity issues. The findings show that digitalization strategies in Indonesian MSMEs are largely driven by efforts to enhance competitiveness, market expansion, and operational efficiency. Moreover, e-commerce and social media platforms are identified as the dominant drivers of MSME digital transformation. Despite ongoing challenges such as limited technological access and low digital literacy, digitalization continues to yield positive impacts on business performance and sustainability. This study contributes to a clearer understanding of MSME digitalization in Indonesia and provides a comprehensive knowledge base for policymakers and researchers to develop effective digital transformation frameworks.
Co-Authors Darmawan, Roy Ramadhan, Yusuf Sabani, Nurus