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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Business and Entrepreneurship (IJBE) Ganaya: Jurnal Ilmu Sosial dan Humaniora JURNAL LENTERA BISNIS Jurnal Administrasi Bisnis (J-Adbis) Jurnal Masyarakat Madani Indonesia TRJ (Tourism Research Journal)
Ramadhan, Yusuf
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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The Application of Planned Behavior Theory on Millennial Generation Behavior in Purchasing Organic Vegetables Yusuf Ramadhan; Mukhamad Najib; Ma’mun Sarma
Jurnal Manajemen & Agribisnis Vol. 17 No. 2 (2020): JMA Vol. 17 No. 2, July 2020
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.17.2.117

Abstract

Organic vegetables are vegetables that are cultivated without any synthetic chemicals. Organic vegetables production volume is increasing every year. There are expectations of increasing the annual production of organic food in order to provide safe and healthy food. Vegetables are one of the basic needs that are consumed daily in Indonesia. This research aimed to analyze the buying behavior of organic vegetables of millennials in Bandung city. This research tried to expand the Theory of Planned Behavior (TPB) by adding one variable, namely health consciousness, in the research framework. The methods used in this research were Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with the AMOS approach. The number of samples used were was 208 respondents. Millennial Generation respondents consisted of people aged 21 to 40 years old whoi were selected with a sampling technique of quota sampling. Data collection was conducted by distributing online questionnaires using Google Forms via WhatsApp and Instagram. The results showed that the purchase intention variable had the most dominant influence toward on buying behavior. While health consciousness, which was an addition of the Theory of Planned Behavior modification, had the most dominant effect toward perceived behavioral control. Keywords: theory of planned behavior, health consciousness, organic vegetables, millennial generation, structural equation modeling (SEM)
PENGARUH WORK-LIFE BALANCE TERHADAP MOTIVASI DAN LOYALITAS KARYAWAN PT SUMBER ALFARIA TRIJAYA TBK (ALFAMART) Rofik Priyanto; Yusuf Ramadhan
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1509

Abstract

Human resources are a key factor in determining the success of an organization, including in a competitive retail industry such as PT Sumber Alfaria Trijaya Tbk (Alfamart). This study aims to analyze the effect of work-life balance and work motivation on employee loyalty at Alfamart Area Purbalingga. The phenomena that occur indicate a decrease in work enthusiasm, lateness, and lack of sense of responsibility which are thought to be caused by an imbalance between work and personal life and low work motivation. This study uses a quantitative approach with a survey method through a questionnaire to 76 of the total 157 employees as a sample. Data analysis techniques are carried out using a Likert scale and descriptive statistical calculations. The results of initial observations indicate that the lack of appreciation and workload outside of working hours have an impact on low loyalty. It is hoped that the results of this study can contribute to management in designing strategies to increase employee loyalty through the implementation of work-life balance programs and providing effective work motivation. Thus, the company is able to retain high-performing employees and support the achievement of organizational goals in a sustainable manner
Effectiveness of Implementing CHSE (Cleanliness, Health, Safety, Environment) Protocols in Dunia Fantasi, Jakarta, Indonesia Putra, Ranandyo Muliawan; Rachmatullah, Adam; Ratu Bilqis, Linda Desafitri; Tarigan, Emenina; Ramadhan, Yusuf
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.239

Abstract

The implementation of the CHSE (Cleanliness, Health, Safety, and Environment) Protocol at Dunia Fantasi Jakarta is a mandatory procedure for the business of tourism destinations in the pandemic-post-pandemic era or the new normal tourism era. The implementation of CHSE is expected to be able to create a safe, healthy, and environmentally friendly environment for all tourists and to be useful in supporting the sustainability of the tourism industry in providing a positive experience for tourists visiting these destinations. The research objective is to analyze everything about effectiveness of implementing the CHSE protocol in Dunia Fantasi Jakarta. The method that used in this study is a quantitative descriptive method, with a total of 68 respondents. The sample was selected by convenience sampling, where the data collection was carried out using a survey. The research of this test used the validity, reliability, and Kruskal Wallis tests to determine the significance level of each actor. In general, it can be concluded that the implementation of CHSE in Dunia Fantasi is classified as good or is at a score of 6. This indicates that the management is serious about implementing the CHSE protocol in every tourism room and public facility space in Dunia Fantasi. Keywords: tourism, CHSE, effectiveness, new normal tourism
Investigating The Influence of Halal Certification on Millennials’ Purchase Intention and Brand Loyalty in The Indonesian Food Industry Ramadhan, Yusuf; Darmawan, Roy; Nasihin, A. Khoirun; Sabani, Nurus
Indonesian Journal of Business and Entrepreneurship Vol. 10 No. 2 (2024): IJBE, Vol. 10 No. 2, May 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.2.444

Abstract

Background: Indonesia is a country with the largest Muslim population in the world.The food industry in Indonesia is largely determined by the halal certification issued by the Majelis Ulama Indonesia (MUI). A halal certificate is one of the requirements that must be met for food product entrepreneurs. A halal certificate is a proof that the food product produced has gone through a production and processing process followingIslamic religious requirements.Purpose: This paper aims to provide information on the effect of halal certification on purchasing interests and consumer loyalty in brands that have halal certification on their food products.Design/methodology/approach: The method used in this study is Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) with the AMOS approach. The sampling technique used was purposive sampling.Findings/Result: The results of the study show that the variable halal certification has an influence on purchase intention, and purchase intention has an effect on brand loyalty. The results of this study also provide a view for business actors, especially the food industry in Indonesia, that halal certificates are one of the factors that have a major influence on the existence of the food industry business in the future. Halal certificates not only providebenefits to consumers but also provide benefits to producers to achieve broader target consumers.Conclusion: Halal certification has a significant influence on consumer purchasing intentions in the Indonesian food industry. This certification increases purchasing interest and consumer confidence in product quality, which in turn encourages brand loyalty. In addition, halal certification is important for the sustainability of the food business because it can attract a wider market, providing benefits for consumers and producers. This research also confirms that the halal concept is a business issue based on Islamic law, and encourages the government to continue to socialize halal certification to have a positive impact on the health and economic sectors.Originality/value (State of the art): The findings of this research reveal how halal certification significantly influences purchase intention. This implies that providing halal certificates to food products in Indonesia can increase consumer buying interest because it can provide confidence that the products adhere to halal principles. Additionally, it can enhance consumer confidence in product quality and compliance, leading to repeat purchases, and indicating consumer loyalty to preferred brands.Keywords: halal certification, purchase intention, millennial generation, brand loyalty, structural equation modeling (SEM)
Peningkatan Kapasitas UMKM Melalui Pelatihan Manajemen Bisnis dan Digital Marketing Priyanto, Rofik; Ramadhan, Yusuf; Hastuti, Endah Ika
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 2 (2025): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/r96byb74

Abstract

UMKM memiliki peran strategis dalam mendukung pertumbuhan ekonomi daerah, termasuk di Kabupaten Purbalingga. Namun, masih banyak pelaku UMKM yang menghadapi kendala dalam pengelolaan usaha dan pemanfaatan digital marketing untuk memperluas jangkauan pasar. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM melalui pelatihan manajemen bisnis dan digital marketing. Metode pelaksanaan meliputi pelatihan klasikal, praktik langsung, serta pendampingan intensif kepada peserta. Kegiatan dilaksanakan dengan melibatkan UMKM dari berbagai sektor usaha di Kabupaten Purbalingga. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam menyusun rencana bisnis sederhana, mengelola keuangan usaha, serta memanfaatkan media sosial dan platform marketplace untuk promosi produk. Evaluasi melalui kuesioner dan observasi menunjukkan bahwa lebih dari 80% peserta mengalami peningkatan pemahaman dan keterampilan di bidang manajemen dan pemasaran digital. Kegiatan ini memberikan kontribusi positif dalam memperkuat daya saing UMKM di era ekonomi digital.
Optimalisasi Motivasi dan Work-Life Balance dalam Meningkatkan Kinerja serta Loyalitas Karyawan di PT. Sumber Alfaria Trijaya Priyanto, Rofik; Ramadhan, Yusuf; Pramuji, Doni
Jurnal Administrasi Bisnis Vol. 5 No. 2 (2025): November 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v5i2.10136

Abstract

Keberhasilan suatu organisasi sangat ditentukan oleh sumber daya manusianya, bahkan di sektor ritel yang sangat kompetitif seperti PT Sumber Alfaria Trijaya Tbk (Alfamart). Tujuan penelitian ini adalah untuk menyelidiki bagaimana loyalitas karyawan di Alfamart di wilayah Purbalingga dipengaruhi oleh kinerja karyawan, keseimbangan kehidupan kerja, dan motivasi. Ketidakseimbangan kehidupan kerja dan motivasi kerja yang rendah dianggap sebagai penyebab fenomena lapangan seperti hilangnya semangat kerja, keterlambatan, dan rendahnya rasa tanggung jawab. Sembilan puluh tiga dari 157 karyawan disurvei menggunakan kuesioner sebagai bagian dari strategi penelitian kuantitatif. Statistik deskriptif dan skala Likert digunakan untuk menganalisis data. Hasil penelitian, loyalitas karyawan yang rendah merupakan akibat dari beban kerja di luar jam kerja dan kurangnya pengakuan. Motivasi kerja memengaruhi kinerja, keseimbangan kehidupan kerja memengaruhi kinerja, motivasi kerja tidak berpengaruh terhadap loyalitas, keseimbangan kehidupan kerja memengaruhi loyalitas, dan kinerja tidak berpengaruh terhadap loyalitas, menurut penelitian tersebut. Penelitian ini diharapkan dapat digunakan sebagai panduan oleh manajemen untuk menciptakan taktik peningkatan loyalitas melalui inisiatif keseimbangan kehidupan kerja dan motivasi yang lebih berhasil, yang memungkinkan perusahaan mempertahankan karyawan berkinerja terbaik dan mencapai tujuan organisasi secara berkelanjutan.  
Systematic Literature Review and Bibliometric Analysis on MSMEs Digitalization Strategies in Indonesia Ramadhan, Yusuf; Darmawan, Roy; Sabani, Nurus; Nasihin, A. Khoirun
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026): Article in Press
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.3877

Abstract

Research on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia remains dominated by empirical studies, while systematic reviews that map the evolution, structure, and thematic trends of this topic are still limited. Addressing this research gap, this study aims to systematically examine MSME digitalization strategies in Indonesia using a Systematic Literature Review (SLR) combined with bibliometric analysis. The SLR method was applied to articles indexed in the Scopus database for the 2019-2023 period, retrieved through Publish or Perish, and screened based on relevance to the research topic. The bibliometric analysis using VOSviewer was employed to map research trends, identify keyword relationships, and cluster thematic networks within the literature. From an initial pool of 1,000 articles, 80 studies met the inclusion criteria and were analyzed further. The bibliometric visualization identified seven main clusters and three dominant themes, namely digital transformation, MSMEs, and sustainable development. The four most prominent clusters highlighted e-commerce based digitalization strategies, social media utilization for marketing, cloud technology adoption, and digital divide and cybersecurity issues. The findings show that digitalization strategies in Indonesian MSMEs are largely driven by efforts to enhance competitiveness, market expansion, and operational efficiency. Moreover, e-commerce and social media platforms are identified as the dominant drivers of MSME digital transformation. Despite ongoing challenges such as limited technological access and low digital literacy, digitalization continues to yield positive impacts on business performance and sustainability. This study contributes to a clearer understanding of MSME digitalization in Indonesia and provides a comprehensive knowledge base for policymakers and researchers to develop effective digital transformation frameworks.
Co-Authors Adam Rachmatullah Darmawan, Roy Emenina Tarigan, Emenina Endah Ika Hastuti Linda Desafitri RB Ma'mun Sarma Mukhamad Najib Nasihin, A. Khoirun Pramuji, Doni Putra, Ranandyo Muliawan Rofik Priyanto Sabani, Nurus