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All Journal SENTRI: Jurnal Riset Ilmiah eProceedings of Management
Shafira, Nurul
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Pengaruh Brand Ambassador BTS Terhadap Brand Image ( Studi Kuantitatif Pada Konsumen Mcdonald’s Di Kota Serang ) Shafira, Nurul; Putra, Dedi Kurnia Syah
eProceedings of Management Vol. 11 No. 2 (2024): April 2024
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan dunia pemasaran kian pesat kini memasarkan merek dapat menggunakan Brand Ambassador ,yakni individu yang terkenal atau memiliki pengaruh yang kuat sehingga dapat membuat masyarakat tertarikuntuk memakai jasa atau mengonsumsi produk tersebut. Penulisan ini bertujuan untuk menginvestigasipengaruh Brand Ambassador terhadap Brand Image, dengan fokus pada McDonald's sebagai merek yangditeliti. Brand Image sendiri akan mencerminkan persepsi, citra, dan reputasi merek di benak konsumen.Metode penulisan yang digunakan dalam studi ini adalah metode penulisan kuantitatif jenis penulisan deskriptifdengan menggunakan kuesioner sebagai instrumen pengumpulan data.Sampel dalam penulisan ini adalah 100 konsumen McDonald's di Kota Serang, Banten yang sebagai respondenkuesioner. Teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan jenis purposivesampling. Teknik analisis data yang digunakan pada penulisan ini adalah analisis regresi linear sederhana dandiolah menggunakan aplikasi SPSS ver.25. Hasil penulisan didapatkan bahwa variabel Brand Ambassadormemiliki pengaruh yang positif terhadap Brand Image McDonald’s. Berdasarkan hasil uji koefisien determinasidiperoleh nilai sebesar 40,9%, hal ini menunjukkan bahwa pengaruh Brand Ambassador terhadap Brand ImageMcDonald’s sebesar 40,9% sisanya 59,1% dipengaruhi oleh variabel lain yang tidak diteliti dalam penulisan ini. Kata Kunci-brand ambassador , brand image, McDonald's, penulisan kuantitatif
Pengaruh Model Pembelajaran Discovery Learning Berbasis Outdoor Learning terhadap Motivasi Belajar Siswa Kelas X SMA Negeri 25 Bone Shafira, Nurul; Asmah, Sitti; Erwing, Erwing
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 3 (2026): SENTRI : Jurnal Riset Ilmiah, Maret 2026 (In Press)
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i3.5633

Abstract

Education is a very important part of a nation, especially a nation that is developing its human resources so that they can follow a more advanced civilization with various technological advances that are increasingly advanced. Education is a place where teachers, who act as the main educators in the classroom, provide knowledge to students to influence changes in behavior, knowledge, and abilities. This study aims to prove the influence of the Outdoor Learning-Based Discovery Learning model on the Learning Motivation of Class X MIPA SMA NEGERI 25 BONE. The research used is quantitative research with the type of Pre-Experimental Design research with the type of One Group Pre-test and Post-test Design. The research sample is class X.1 with a total of 29 students. The data collection techniques used in this study were the provision of Pre and Post questionnaires, student learning motivation, and documentation. According to the data analysis that has been carried out using SPSS (Statistical Package for the Social Science) for windows 23 as a data management tool which shows that the normality test on the Shapiro-Wilk results shows that the Pretest (sig) values > (0.05) or (0.100) > (0.05) and Postest (sig) > (0.05) or (0.093) > (0.05) are normally distributed. After the normality test is carried out, then a homogeneity test is carried out to find out whether the data from the population is homogeneous or not, stating the probability (0.80) > (0.05) so that it can be concluded that the homogeneous population is accepted.
Co-Authors Asmah, Sitti Dedi Kurnia Syah Putra Erwing, Erwing