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All Journal Eduvest - Journal of Universal Studies eProceedings of Management
Clarissavitri, Ivanna
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Perancangan Strategi Konten Media Dalam Membangun Brand Awareness Bebek Bakar A’yayo Melalui Media Sosial Instagram Clarissavitri, Ivanna; Shabrina, Almira
eProceedings of Management Vol. 11 No. 3 (2024): Juni 2024
Publisher : eProceedings of Management

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Abstract

Pemanfaatan media sosial sebagai instrumen pemasaran telah menjadi faktor krusial dalam pembentukan brandawareness dan mencapai khalayak yang lebih luas. Penelitian ini menggali implementasi strategi konten media padarumah makan, dengan fokus khusus pada akun Instagram @bebekayayo. Strategi ini berfokus pada peningkatankualitas visualisasi melalui foto dan video, serta perluasan jangkauan audiens di platform Instagram. Datadikumpulkan melalui wawancara dengan pemilik restoran, survei online, dan analisis statistik Instagram. Selamaperiode pengelolaan akun Instagram @bebekayayo dari 23 Oktober hingga 23 Desember 2023, terjadi peningkatansignifikan dalam jumlah akun yang terjangkau, mencapai 5.475 akun. Dari 28 konten yang diunggah, konten hiburanmuncul sebagai jenis konten paling efektif dalam meningkatkan kesadaran merek. Hasil penelitianmendemonstrasikan bahwa perancangan strategi konten media yang tepat mampu meningkatkan brand awareness danmemperkuat ikatan antara merek dan audiens secara signifikan melalui media sosial Instagram, khususnya dalamranah industri makanan dan minuman. Penelitian ini juga menyuguhkan wawasan mengenai pentingnya media sosialdalam menarik lebih banyak pelanggan dengan mengaitkannya dengan teori brand awareness. Pemahaman dinamikaini memberikan kontribusi dalam merancang strategi pemasaran di era digital yang terus berkembang. Kata Kunci-strategi konten media, brand awareness, media sosial, Instagram, merek
Information Management Behavior Related to the Self-Diagnosis of Mental Health Disorders by the Generation Clarissavitri, Ivanna; Sugandi, Mohamad Syahriar
Eduvest - Journal of Universal Studies Vol. 6 No. 5 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i5.52640

Abstract

The rapid growth of social media, particularly TikTok, has significantly influenced how Generation Z accesses and manages mental health information, leading to an increasing trend of self-diagnosis. However, previous studies have primarily focused on the impacts of self-diagnosis rather than the underlying information management process, creating a research gap. This study aims to explore how Generation Z manages mental health information on TikTok and how this process contributes to self-diagnosis behavior. Using an interpretive paradigm with a qualitative phenomenological approach, data were collected through in-depth interviews with Generation Z TikTok users and an expert informant, selected through purposive sampling. The data were analyzed using thematic analysis supported by NVivo 12. The findings reveal that information exposure initially occurs passively through TikTok’s algorithmic For You Page, which later develops into active information seeking. The interpretation and selection of information are largely influenced by emotional validation rather than scientific reasoning, while social interaction reinforces perceived credibility. This process leads to the formation of self-perception and self-diagnosis decisions. The study concludes that self-diagnosis is a subjective and gradual outcome of information management driven by media dependency. Theoretically, this research extends information behavior and media dependency frameworks, while practically emphasizing the need for improved digital mental health literacy and professional guidance.
Co-Authors Almira Shabrina Mohamad Syahriar Sugandi