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<![CDATA[Pemanfaatan e-marketplace sebagai Bentuk Pemberdayaan UMKM dalam Menghadapi Revolusi Industri 4.0. ]]>
<![CDATA[Almira Shabrina]]>
<![CDATA[ Connected: Jurnal Ilmu Komunikasi Volume 2 No. 1 Juni 2021 ]]>
Publisher : <![CDATA[Connected: Jurnal Ilmu Komunikasi ]]>
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<![CDATA[The era of industrial revolution 4.0 which emphasizes the use of internet of things in the industrial sector is an opportunity and a threat to Indonesia. The era of industrial revolution 4.0 can be an opportunity to do business effectiveness, but on the other hand threatens the loss of job availability by replacing human resources using machines. To anticipate this, the government made a roadmap for making Indonesia 4.0 as an effort to prepare for the presence of this industrial revolution 4.0, one of which focused on empowering UMKM. The author will discuss a little about how e-marketplace can be used as a form of empowering UMKM to face this industrial revolution 4.0.]]>
<![CDATA[Implementasi Strategi Komunikasi Organisasi terhadap Semangat Kerja Pegawai PT. Cendana Wahana Gemilang ]]>
<![CDATA[Rafi Rahmat Djajasumitra]]>;
<![CDATA[Yuliani Rachma Putri]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober ]]>
Publisher : <![CDATA[Universitas Batanghari ]]>
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DOI: 10.33087/jmas.v7i2.578
<![CDATA[PT. Cendana Wahana Gemilang or often known as CWG (Car Wash Gue) is a company engaged in the automotive and culinary fields, ranging from car and motorcycle washes, car and motorcycle repair shops, sales of vehicle accessories as well as food and beverage culinary fields. With the COVID-19 pandemic, of course, the company's various goals are hampered and indirectly also affects the morale of the employees. It is possible to find a decrease in employee morale that is felt by the management. This research was conducted with the aim of knowing how the organizational communication strategy of PT. Cendana Wahana Gemilang which affects the morale of the employees, as well as knowing what factors support and also hinder the implementation of the organization's communication strategy. The research method used is qualitative using an interpretive descriptive approach, and data collection is done by means of interviews, observations, and structured documentation. The results of this study indicate that PT. Cendana Wahana Gemilang implements organizational communication strategies to maintain employee morale by communicating the stages of organizational communication strategies based on predetermined phases, PT. Cendana Wahana Gemilang composes a message based on the Human Resources organizational approach and provides motives for the need for achievement, the need for power and the need for affiliation to its employees to maintain morale, as well as evaluating to knowing the supporting factors and also the inhibiting factors of the organizational communication strategy that has been carried out by the company.]]>
<![CDATA[Perancangan Strategi Pemasaran Media Sosial Instagram Dalam Repositioning Brand Rumah Makan “Riung Panyaungan” ]]>
<![CDATA[Elva Ardila Azzahra]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 2 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i2.1732
<![CDATA[Perkembangan teknologi membawa peningkatan terhadap penggunaan media sosial yang menjadi perhatian bagi suatu merek dalam merancang strategi pemasaran khususnya di media instagram. Adanya perubahan kondisi tersebut merubah perilaku konsumen, sehingga merek harus melakukan reposisi guna merubah value offering serta memperluas jangkauan. Rumah Makan Riung Panyaungan merupakan salah satu merek rumah makan tradisional sunda yang pengelolaan media sosial pemasarannya belum optimal. Maka perlu membuat strategi pemasaran media sosial menggunakancreative brief yang dirancang sesuai dengan riset dari observasi, wawancara dan survei pra- penelitian. Pengimplementasian creative brief menghasilkan konten media sosial dalam berbagai format seperti foto, video, desain grafis dan motion graphics. Selama dua bulan pengelolaan media Instagram, berhasil meningkatkan jumlah pengikut dari akun Instagram Riung Panyaungan sebanyak 117 pengikut. Selain itu, perolehan data account reached selama dua bulan mencapai 5146 akun yang berarti berhasil meningkatkan persentase sebesar 780% lebih banyak dibandingkan dengan dua bulan sebelumnya. Oleh karena itu, optimalisasi media instagram sebagai media pemasaran pada rumah makan tradisional harus diperhatikan. Sehingga dapat menciptakan repositioning brand bagi suatu rumah makan tradisional ketika menghadapi persaingan atau kompetisi dengan merek lain (competition), perubahan kemajuan teknologi yang mempengaruhi perubahan kebiasaan dan perilaku konsumen (change) dan krisis rencana pemasaran yang tidak sesuai pada masa mendatang (crisis).]]>
<![CDATA[Marketing communication strategy of varsity afterskool club jacket products by palugada streetwear on social media instagram ]]>
<![CDATA[Farrah Shaina Fermindra]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field ]]>
Publisher : <![CDATA[Institute of Computer Science (IOCS) ]]>
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DOI: 10.35335/enrichment.v12i6.1036
<![CDATA[There needs to be a well-developed marketing communication strategy in place before a product can be marketed to potential customers. All businesspeople should pay close attention to this. They are also encouraged to present messages in a way that is both creative and straightforward, so that they may reach the intended audience. Other than that, one of the things to think about is the plan behind picking the right marketing channels. They can now engage in online marketing thanks to the prevalence of social media in the modern digital era. One of the local businesses that utilized this occasion to spread word of their products was Palugada Streetwear. The purpose of this research is to learn how effective Palugada Streetwear's product marketing communication strategy has been at luring new customers from social media platforms. That means presenting the right message and media strategy to get your product noticed. In this investigation, a qualitative approach informed by the constructivist paradigm was utilized. Trio of in-depth interviews with industry insiders and an examination of linked documents on the Palugada Streetwear Instagram account provided the foundation for this study's findings. According to the study's findings, Palugada Streetwear's "Afterskool Club" varsity jackets are being promoted via Instagram, which was selected as the brand's primary channel for disseminating its brand message and media strategy.]]>
<![CDATA[Pelatihan Content Creator Bagi Siswa SMK Telkom Bandung ]]>
<![CDATA[Almira Shabrina Shabrina]]>;
<![CDATA[Aiza Nabilla Arifputri]]>
<![CDATA[ BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 1 (2023): Bantenese : Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya ]]>
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DOI: 10.30656/ps2pm.v5i1.5928
<![CDATA[Media sosial menjadi salah satu yang paling penting dampaknya bagi kehidupan manusia. Banyak lowongan pekerjaan baru yang melibatkan sosial media, diantaranya seperti sosial media specialist dan content creator. Dua pekerjaan tersebut menjadi salah satu ‘pekerjaan baru’ karena berkembangnya era digital ini. Pelatihan mengenai bagaimana mengelola sosial media menjadi hal yang bermanfaat kepada siswa-siswi sebagai generasi penerus bangsa sangat dibutuhkan. “Becoming The Best Content Creator” direalisasikan menjadi sebuah pelatihan Pengabdian kepada Masyarakat yang dilakukan di SMK Telkom Bandung. Penulis fokus menyampaikan materi mengenai personal branding agar siswa dan siswi SMK Telkom Bandung memiliki pemahaman media sosial adalah medium yang sangat penting bagi portofolio bakat mereka untuk bekal mencari lowongan pekerjaan kelak setelah siswa-sisiwi lulus sekolah. Dan pengaplikasian difokuskan menggunakan sosial media Instagram dan tiktok. Mengenalkan beberapa karakteristik yang menjadi dasar untuk pembangunan awareness dan engagement pada akun yang mereka kelola. Dengan menggunakan metode workshop, Pengabdian kepada Masyarakat mendapatkan hasil yaitu siswa-siswi lebih memilih tiktok untuk menyebarkan bakat desain, ilustrasi, video pribadi, dan game. Tiktok dianggap sebagai media yang mempermudah penggunanya untuk mengahasilkan pendapatan dan menghasilkan engagement karena karakteristiknya sebagai content delivery berbeda dengan Instagram yang mengedepankan followers untuk mendapatkan awareness.]]>
<![CDATA[Efektivitas Akun Instagram @Infoserang dalam Pemenuhan Kebutuhan Informasi Followers ]]>
<![CDATA[Helen Nadya Saraswati]]>;
<![CDATA[Idola Perdini Putri]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ Syntax Literate Jurnal Ilmiah Indonesia ]]>
Publisher : <![CDATA[Syntax Corporation ]]>
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DOI: 10.36418/syntax-literate.v7i7.8948
<![CDATA[Instagram sebagai platform media sosial dapat dimanfaatkan untuk menjadi tempat untuk berbagi informasi berita tanpa perlu membuka portal berita. Instagram dapat membagikan berita yang diinginkan sesuai dengan kebutuhan masyarakat melalui foto dan video yang diunggah. Para pengguna Instagram ini juga dapat berinteraksi dengan memberikan komentar atau memberikan tanggapan suka terhadap suatu postingan foto maupun video yang dibagikan. Salah satu akun yang memanfaatkan Instagram sebagai media penyebaran informasi adalah akun Instagram @infoserang. Penelitian ini bertujuan unutk mengetahui seberapa besar Efektivitas akun Instagram @infoserang dalam memenuhi kebutuhan informasi followers. Metode yang digunakan dalam penelitian ini adalah kuantitatif deskriptif, sampel yang digunakan pada penelitian ini adalah followers aktif yang mengikuti akun Instagram @infoserang. Dalam penelitian ini, diperoleh hasil bahwa terdapat pengaruh yang signifikan antara Efektivitas Akun Instagram @infoserang terhadap Pemenuhan Kebutuhan Informasi Followers. Didapatkan perolehan nilai thitung (13.448) > ttabel (1.660), maka H0 ditolak dan H1 diterima. Berdasarkan hasil koefisien determinasi menunjukkan bahwa Efektivitas Akun Instagram @infoserang memberikan pengaruh sebesar 64,4% dalam Pemenuhan Kebutuhan Informasi Followers, sedangkan sisanya dari variabel Pemenuhan Kebutuhan Informasi dipengaruhi oleh variabel lain yang tidak terdapat dalam penelitian.]]>
<![CDATA[Komunikasi Interaksi Simbolik Spoke Person Badja Coffee Dalam Meningkatkan Brand Awareness Lokalate ]]>
<![CDATA[Amalia Syafira Effendy]]>;
<![CDATA[Almira Shabrina]]>
<![CDATA[ WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/wacana.v23i1.3569
<![CDATA[The inevitable evolution of consumer needs drives companies, particularly in the Fast Moving Consumer Goods (FMCG) sector, to continuously seek innovation to enhance competitiveness and have a long-term impact on consumers' lives. Often, these innovations are introduced through events. In this context, the importance of the speaker or spokesperson role as a communicator in building trust and conveying messages to the audience is crucial. This research employs a qualitative case study method, focusing on the "Ngopinspirasi" event conducted by PT Nutrifood Indonesia for the Lokalate brand at Nutrihub Bandung, with the increasing awareness among students. The analysis centers on the application of symbolic interaction communication by the micro-business Badja Coffee as a spokesperson during the event to enhance Lokalate awareness at Nutrihub Bandung. The study utilizes Mead's symbolic interaction theory, encompassing three concepts: mind, self, and society. The research subjects the owner of Badja Coffee as the spokesperson and the marketing team of PT Nutrifood Indonesia in Bandung. The findings indicate that interaction communication flows smoothly, harmoniously, with involvement building a close relationship between the spokesperson and the audience. The study also applies Mead's symbolic interaction theory to analyze symbols of the spokesperson's behavior, such as clothing and speech.]]>
<![CDATA[KOORDINASI MEDIA SEBAGAI STAKEHOLDER DALAM MITIGASI BENCANA BANJIR ROB PANTURA MELALUI SALURAN KOMUNIKASI ]]>
<![CDATA[Ikrom, Zulfikar]]>;
<![CDATA[Rachmadiani, Ocha Trisepta]]>;
<![CDATA[Hudha, Noor]]>;
<![CDATA[Gunawan, Atala Aminia]]>;
<![CDATA[Shabrina, Almira]]>
<![CDATA[ Triwikrama: Jurnal Ilmu Sosial Vol. 2 No. 10 (2024): Triwikrama: Jurnal Ilmu Sosial ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.6578/triwikrama.v2i10.1712
<![CDATA[Bencana banjir rob di wilayah Pantura merupakan ancaman serius yang memerlukan respons yang efektif dan terkoordinasi dari berbagai pihak terlibat, termasuk media sebagai salah satu stakeholder kunci. Penelitian ini fokus pada peran dan koordinasi media dalam mitigasi bencana banjir rob Pantura melalui saluran komunikasi. Tujuan utama penelitian ini adalah untuk menganalisis sejauh mana koordinasi media sebagai stakeholder dapat meningkatkan efektivitas upaya mitigasi bencana. Metode penelitian yang digunakan menggunakan metode kualitatif deskriptif. Data yang terkumpul kemudian dianalisis untuk mengidentifikasi pola koordinasi media dan dampaknya pada upaya mitigasi. Hasil penelitian menunjukkan bahwa koordinasi media memainkan peran kunci dalam menyampaikan informasi yang akurat dan tepat waktu kepada masyarakat, pemerintah, dan lembaga terkait. Saluran komunikasi yang efektif, seperti siaran langsung, pemberitaan daring, dan media sosial, menjadi instrumen penting dalam meningkatkan kesadaran masyarakat dan koordinasi antarstakeholder. Dengan adanya koordinasi media yang baik, upaya mitigasi bencana dapat dilaksanakan dengan lebih efisien, termasuk evakuasi dini, pendistribusian bantuan, dan peringatan dini. Penelitian ini memberikan kontribusi pada pemahaman lebih lanjut tentang peran vital media sebagai stakeholder dalam mitigasi bencana banjir rob. Rekomendasi dari penelitian ini dapat digunakan sebagai landasan untuk meningkatkan kerjasama antara media, pemerintah, dan masyarakat dalam menghadapi bencana serupa di masa depan.]]>
<![CDATA[Social Media Marketing Strategy Analysis of @Citraraya Instagram in Promoting Properties ]]>
<![CDATA[Shabrina, Almira]]>
<![CDATA[ JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI ]]>
Publisher : <![CDATA[Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jike.v6i2.3666
<![CDATA[The 0% DP (down payment) policy for housing purchase loans (KPR) issued by Bank Indonesia was able to restore the property industry in Indonesia, including Tangerang area, which experienced the highest price change index of 6.8%. One of the property development areas in Tangerang Region is Citra Raya which located in Cikupa, Tangerang Regency. Citra Raya uses Instagram social media to carry out property promotion activities in accordance with the target market for property sales and has managed to get the highest number of followers when compared to competitor Instagram accounts in the Tangerang Region. The purpose of this study is to analyze the Instagram social media marketing strategy carried out by Citra Raya in promoting property. The research method used descriptive qualitative with data collection techniques through in-depth interviews, documentation, observation, and literature study. The results of this study were analyze using the theory of social media marketing success according to Gurnelius (2019) in the form of Content sharing, Content Creation, Connecting, and Community Building. The conclusion of this research is that the difference in product prices determines the content approach created, the use of Instagram Ads is the main focus of Citra Raya's social media marketing activities which are able to generate sales and expand the online audience. However, the lack of human resources at Citra Raya makes the communication process with the audience and the use of features on Instagram not optimal, as well as the lack of diversity in types of content.]]>
<![CDATA[Brand Personality Selebriti Sebagai Strategi Komunikasi Krisis ]]>
<![CDATA[Shabrina, Almira]]>;
<![CDATA[Nugrahani, Rah Utami]]>;
<![CDATA[Nasywa, Shafina]]>;
<![CDATA[Aminia, Atala]]>
<![CDATA[ Jurnal Riset Komunikasi (JURKOM) Vol. 7 No. 2 (2024): Agustus 2024 ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau ]]>
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DOI: 10.38194/jurkom.v7i2.872
<![CDATA[The use of TikTok social media has made iced tea one of the drink brands that has become the top of mind for grab and go drinks in Indonesia. However, like a double-edged sword, the use of social media is one of the causes of problems that can lead to a bad reputation in the eyes of consumers. To prevent the Company's Image from getting worse, Es Teh Indonesia replaced the Chief Executive Officer who is now held by Nagita Slavina. For this reason, this research looks at how Nagita Slavina's brand personality as a crisis communication strategy. This study uses a descriptive qualitative research method to see how this CEO turnover phenomenon becomes an image for Indonesian iced tea. Researchers conducted research on six Generation Z informants who live on the island of Java and consume Indonesian iced tea more than 6 times. The results of the study show that Nagita Slavina's brand personality is less effective in handling the crisis management that has been carried out by Es The Indonesia. Keywords: Brand Personality; Crisis Management; Es Teh Indonesia]]>
