Indonesian Journal of Multidisciplinary Science
Vol. 3 No. 8 (2024): Indonesian Journal of Multidisciplinary Science

Evaluating digital marketing as a tool for moonlighting among public servants in Nigeria

Salau, Abdulazeez (Unknown)
Brimah, Aminu Nassir (Unknown)
Akanbi, Kamoru Lanre (Unknown)
Ismaila, Yusuf (Unknown)
Abolade, Paul Ayobami (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

The Nigerian economic situation has affected the people’s job preferences badly, and this situation necessitated their engagement in the moonlighting practice. Despite efforts by the government to alleviate poverty, which is ravaging the people, it is becoming alarming that individuals who are earning decent income have embraced moonlighting. The study examined the effect of small and medium enterprises moonlighting on the service delivery of employees in Kwara State public service. A survey research design was used, while the target population is 844, from which a sample size of 271 was obtained through the Taro Yamane (1967) formula. A multistage sampling technique was adopted, and a primary source was used to collect data with the aid of a well-structured questionnaire measured on a five-point Likert scale that consists of five items. Data were analyzed using the generalized linear model (GLM) and the business predictive model (BPM). On the basis of the individual statistical significance of the variables as indicated by the p-values in the model, all dimensions of SMEs passed their test of significance at 5% levels with respect to the task accomplishment (p<0.05) and service delivery (p<0.05) of employees involved in SMEs moonlighting. Thus, efficiency is greatly lost for moonlighters engaged in small and medium enterprises. About 44.8% reduction in task accomplishment (?=0.448, t0.05>1.96). The study concluded that moonlighters who engaged in SMEs activities impacted significant improvements in employee efficiency.

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Journal Info

Abbrev

ijoms

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences

Description

Indonesian Journal of Multidisciplinary Science (IJOMS) is a scientific journal in the form of research and can be accessed openly. This journal has e-ISSN 2808-6724 and p-ISSN 2808-5957. This journal is published monthly by International Journal Labs. The development of the company made the ...