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All Journal Indonesian Journal of Applied and Industrial Sciences (ESA)
Taora, Nayahana Hobori
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Push Factors and Pull Factors for Domestic Tourists Visiting Melasti Badung Beach Tourism Attraction Taora, Nayahana Hobori; Agustini, Ni Putu Oka; Wiarti, Luh Yusni
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 3 No. 5 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v3i5.11185

Abstract

he purpose of this study was to determine the driving factors and pulling factors for domestic tourists to visit Melasti Beach. This study used purposive sampling of 115 respondents. The sample in this study were domestic tourists aged 17 years and over who had visited Melasti Beach at least since 2021. The data analysis techniques used were validity testing, reliability testing, and Exploratory Factor Analysis. The results showed that the driving factors remained the same as the initial factors and 2 new pulling factors were formed. The most dominant driving factor was the enhancement of kinship relationships factor with an eigenvalue of 4.890 and a total variance of 34.930. The most dominant pulling factor was the attraction and facilities factor with an eigenvalue of 3.551 and a total variance of 50.727.
Co-Authors Agustini, Ni Putu Oka Luh Yusni Wiarti