Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Observasi: Jurnal Publikasi Ilmu Psikologi
Mellisa Zahra Nuraini
Unknown Affiliation
Physics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektivitas Antara Hidrasi Optimal dan Aktivitas Otak pada Mahasiswa dan Pekerja: Studi Biopsikologi Mellisa Zahra Nuraini; Nurifa Aulia Anggraeni; Rasifa Mar Atuzzulfa; Ruth Natalia Susanti
Observasi : Jurnal Publikasi Ilmu Psikologi Vol. 3 No. 3 (2025): August : Observasi: Jurnal Publikasi Ilmu Psikologi
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/observasi.v3i3.1547

Abstract

This study aims to explore the effectiveness of optimal hydration on brain activity and mental health in students and workers through a biopsychological approach. Five participants (three students and two workers) participated in a hydration intervention by drinking at least 8 glasses of water per day for seven days. The design used was a one-group pretest-posttest, with measurements using the PANAS (Positive Affect Negative Affect Schedule) scale and daily reflection. The results showed an increase in positive emotion scores and a decrease in negative emotion scores after the intervention was carried out in both groups. Participants' daily reflections supported these findings, although some experienced discomfort such as bloating or nausea. Biopsychologically, adequate hydration can contribute to cognitive function, emotional control, and daily productivity. This study confirms that regular drinking habits are a simple but effective strategy in improving mental health and brain function in both students and workers.
Wedrink vs. Mixue di Mata Konsumen Mellisa Zahra Nuraini; Nurifa Aulia Anggraeni; Rasifa Mar Atuzzulfa; Ruth Natalia Susanti
Observasi : Jurnal Publikasi Ilmu Psikologi Vol. 3 No. 4 (2025): November: Observasi: Jurnal Publikasi Ilmu Psikologi
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/observasi.v3i4.1957

Abstract

This study aims to analyze consumer behavior towards two ready-to-drink beverage brands, Wedrink and Mixue, in Kudus Regency, as well as the psychological, social, and cultural factors that influence consumer preferences. The method used is descriptive quantitative with 26 respondents aged <18 to >27 years, selected through purposive sampling. Data were collected using a 20-item Likert scale questionnaire and in-depth interviews. The results show that consumer preferences are influenced by the taste of the drink, ease of access, price/promotion, as well as social and social media influence. The consumption of trendy drinks like Wedrink and Mixue not only satisfies physiological needs but also serves as a means of self-reward, relaxation, and social identity affirmation. Consumers tend to choose Mixue due to its ease of access and greater number of outlets, while Wedrink attracts attention with its distinctive flavor variants and unique experience. This study shows that the behavior of young consumers is influenced by a combination of rational, emotional, and symbolic factors, with social media playing a significant role in shaping brand perceptions and preferences. These findings provide insights for producers in designing marketing strategies that consider the social and emotional dimensions of consumers.
Co-Authors Nurifa Aulia Anggraeni Rasifa Mar Atuzzulfa Ruth Natalia Susanti