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All Journal Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Risma Maharani, Novita
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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Pengaruh Harga dan Kualitas Fitur Shopee Live Terhadap Keputusan Pembelian Konsumen Shopee Ita Yulianti, Annisa; Risma Maharani, Novita; Yusmaneti, Yusmaneti
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 3 No. 1 (2023): Vol 3 No 1 Tahun 2023
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v3i1.2567

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga dan kualitas fitur shopee live terhadap kepuasan konsumen. Pengumpulan data melalui kuesioner yang disebar kepada konsumen aplikasi Shopee di Kota surakarta sebanyak 100 lebih orang dengan teknik simple random sampling. Metode analisis yang digunakan adalah regresi linier berganda dengan bantuan alat SPSS. Hasil penelitian ini menemukan harga dan kualitas fitur shopee live memengaruhi signifikan terhadap kepuasan konsumen.
Analysis of the Relationship Between Promotion and Brand Image on Consumer Purchase Interest (Case Study: Mie Gacoan Solo) Risma Maharani, Novita
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The intense competition among entrepreneurs, especially in the culinary sector, demands that companies continuously sustain and grow. It is challenging for a company to retain existing customers and attract new ones without a positive and strong brand image. In addition to a good brand image, another marketing strategy that plays an important role in attracting consumer purchase interest is promotion. This study focuses on Mie Gacoan, specifically the Solo branch. Mie Gacoan is a well-known spicy noodle restaurant with many branches across Java and Bali. The restaurant is popular among various groups, especially the younger generation, as the noodles offered have a distinct spicy flavor, drawing the interest of young people to try them. This study uses a descriptive qualitative method, with a population consisting of the residents of Solo Raya, totaling 526,870 people who have consumed Mie Gacoan and are willing to complete a questionnaire. The results of the study show that promotion and brand image influence consumer purchase interest in Mie Gacoan's Solo branch.
Co-Authors Ita Yulianti, Annisa Yusmaneti, Yusmaneti