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All Journal Publicness: Journal of Public Administration Studies
Andriyana, Rantika
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Social Sciences

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Analisis Strategi dalam Meningkatkan Keunggulan Bersaing pada UMKM Teh Sila di Masa Pandemi Covid-19 Pertiwi, Friza; Dewi Anggraeni, Nanda; Dwie Nur Rizki, Ilham; Andriyana, Rantika; Frandiawan, Dega
PUBLICNESS: Journal of Public Administration Studies Vol. 2 No. 2 (2023): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v2i2.80

Abstract

The purpose of this research is to find out the right strategy needed by UKM Teh Sila to identify the strengths, weaknesses, opportunities and threats they face. This study used a qualitative approach with qualitative data from interviews and observations. Data analysis techniques in this study were processed using the IFE Matrix, EFE Matrix, and SWOT Matrix. The results of this study indicate that Teh Sila SMEs need several strategies that can increase their competitive advantage during a pandemic through two categories of strategies, namely general strategies and new strategies that can be implemented during the COVID-19 pandemic.
Co-Authors Dewi Anggraeni, Nanda Dwie Nur Rizki, Ilham Frandiawan, Dega Pertiwi, Friza