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All Journal Jurnal Riset Ilmiah
Utami, Evi Tri
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENERAPAN MEDIA SOSIAL UNTUK PENINGKATAN PEMASARAN PRODUK UMKM MAKANAN RINGAN Farha, Istiqomah Naziyah; Utami, Evi Tri; Umma, Hanisatul; Winata, Fikri Alif; Masruroh, Rohmah Umi; Putri, Maylina Jasmine Harsindra; Oktavia, Maulia Nur; Nugraha, Kresna Raihan; Sitompul, Nicolaudina Ruthnauli Jasmine; Sitorsmi, Mumpuni Wahyudiarti
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 2 (2025): SINERGI : Jurnal Riset Ilmiah, February 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i2.930

Abstract

This study examines the implementation of digital marketing for MSME products, especially snacks in Sidosari Village, Salaman Sub-district, Magelang District. This research uses a qualitative approach through interviews and observations with 15 MSME players. This study aims to identify barriers to the use of digital marketing, analyze the potential of digital markets, and formulate effective marketing strategies. The results revealed that digital marketing expands market reach, marketing cost efficiency, and increased interaction with consumers. However, MSMEs in Sidosari Village face several challenges such as limited digital skills, difficulty accessing the internet, limited capital, and high competition among sellers. Further analysis shows that almost all MSME players in Sidosari Village still rely on conventional marketing methods. Based on these findings, this study recommends a digital marketing strategy that suits the needs of MSMEs, including digital skills training and social media. The research emphasizes the importance of government and stakeholder support in building a good digital ecosystem, including the provision of internet infrastructure and digital empowerment programs.
Co-Authors Farha, Istiqomah Naziyah Masruroh, Rohmah Umi Nugraha, Kresna Raihan Oktavia, Maulia Nur Putri, Maylina Jasmine Harsindra Sitompul, Nicolaudina Ruthnauli Jasmine Sitorsmi, Mumpuni Wahyudiarti Umma, Hanisatul Winata, Fikri Alif