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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Neraca: Jurnal Pendidikan Ekonomi
Charita, Bintang Aurellia
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Minat Berwirausaha Mahasiswa Ditinjau dari Pendidikan Kewirausahaan dan Motivasi Berwirausaha Mahasiswa: Universitas Muhammadiyah Palangkaraya Rozikin, Achmad Zainul; Ziaurrahman, M.; Annisa, Nur; Herman, Herman; Charita, Bintang Aurellia; Adelia, Shinta
Neraca: Jurnal Pendidikan Ekonomi Vol. 10 No. 1 (2024): Neraca: Jurnal Pendidikan Ekonomi
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/neraca.v10i1.7978

Abstract

Kewirausahaan merupakan poin penting dalam kemajuan suatu negara. Permasalahannya ialah mayoritas mahasiswa tidak tertarik dalam berwirausaha. Minat berwirausaha dipengaruhi faktor internal dan eksternal. Salah satu faktor internal tersebut ialah motivasi berwirausaha, sedangkan faktor eksternal ialah pendidikan kewirausahaan. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh pendidikan kewirausahaan dan motivasi berwirausaha terhadap minat berwirausaha mahasiswa Universitas Muhammadiyah Palangkaraya. Data ketiga variabel (pendidikan kewirausahaan, motivasi berwirausaha, dan minat berwirausaha) didapat dari kuisioner yang diisi oleh mahasiswa Universitas Muhammadiyah Palangkaraya. Jumlah responden pada penlitian ini adalah 167 mahasiswa. Teknik pengambilan sampel menggunakan metode teknik random sampling. Hasil penelitian ini menunjukkan bahwa variabel pendidikan kewirausahaan memiliki kontribusi sebesar 33%, sedangkan variabel motivasi berwirausaha sebesar 3,6%. Kontribusi kedua variabel tersebut terhadap minat berwirausaha secara simultan sebesar 36,6%.
Pemberdayaan UMKM Binaan IPEMI Kota Palangka Raya melalui Pemasaran Digital dan Implementasi Islamic Sociopreneurship: Empowering MSMEs Fostered by IPEMI in Palangka Raya City Through Digital Marketing and Implementation of Islamic Sociopreneurship Rozikin, Achmad Zainul; Annisa, Nur; Miftahurrizqi, Miftahurrizqi; Charita, Bintang Aurellia; Hidayah, Nurul
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 12 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i12.11437

Abstract

MSMEs fostered by IPEMI Palangka Raya City face two main challenges: marketing and management. Marketing is evidenced by limited market reach, characterized by a lack of social media promotion. Management is also affected by the lack of technology utilization in entrepreneurship. This can lead to inefficient work. This community service activity aims to improve the capacity and competence of MSMEs fostered by IPEMI Palangka Raya City through training and mentoring in digital marketing and the implementation of Islamic sociopreneurship. In digital marketing, the Community Service Program (PKM) team trained and guided MSMEs in the use of several applications, such as Canva and Capcut. Furthermore, the PKM team also advised MSMEs to maximize the use of social media (WhatsApp, Instagram, and TikTok) and utilize online stores (e-commerce) such as Tokopedia and Shopee to reach a wider market. In management, MSMEs received training on the application of the Islamic sociopreneurship business model and the use of the Qasir application for financial management. The results of this community service demonstrate an increase in the understanding and competency of MSMEs in visual marketing and creative content, e-commerce marketing, the development of Islamic socio-entrepreneurship business models, and financial and operational management. In conclusion, this community service activity can encourage MSMEs to compete in the era of globalization and maintain sustainable businesses.
Co-Authors Achmad Zainul Rozikin Adelia, Shinta Miftahurrizqi, Miftahurrizqi Nur Annisa NURUL HIDAYAH Syamsiar, Syamsiar Ziaurrahman, M.