<![CDATA[Entrepreneurship plays a crucial role in strengthening the regional economy, particularly through the development of small and medium industries (SMIs). One sector that contributes significantly is the getah nyatu handicraft industry and have high potential in fostering a sustainable economy. This study aims to analyze the interest of students from the Economics Education program at FKIP UPR in entrepreneurship, specifically in the getah nyatu handicraft sector within SMI Pandji Palangka Raya. This research employs a qualitative approach using observation, interviews, and documentation methods. The findings indicate that students' interest in entrepreneurship is influenced by several key factors, including education, social environment, institutional support, skills, and personal motivation. It was found that although students possess a good theoretical understanding of entrepreneurship, they still face challenges such as lack of practical experience, limited access to training, and a gap between the theory learned and market needs. Effective strategies for fostering students' entrepreneurial interest include entrepreneurship education and training, integration between educational institutions and local industries, as well as more optimal policy support from the government and academics. By implementing these strategies, students are expected to be better prepared to develop creative businesses based on local resources, thereby contributing to sustainable regional economic growth]]>
