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All Journal IAES International Journal of Robotics and Automation (IJRA)
Joo, Kyuhyeon
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Automotive Engineering Electrical & Electronics Engineering

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Understanding golfers’ acceptance behavior toward robotic golf caddies by merging the task technology fits theory and the perceived risk theory Joo, Kyuhyeon; Kim, Heather Markham; Hwang, Jinsoo
IAES International Journal of Robotics and Automation (IJRA) Vol 14, No 2: June 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijra.v14i2.pp173-180

Abstract

The current paper was designed to understand how to form the acceptance behavior of golfers toward robotic golf caddies, which conducted a hypothetico-deductive approach. The study focused on two questions: i) Can the TTF theory explain the acceptance behavior of golfers toward robotic golf caddies? ii) Do perceived risks negatively affect the acceptance behavior of golfers toward robotic golf caddies? Thus, the study postulated the impacts of task/technology characteristics and the five perceived risks (i.e. financial, time, privacy, performance, and psychological) on task technology fit, and the link between task technology fit and behavioral intentions. The data was collected from 387 golfers in South Korea, and the hypotheses tests were conducted by structural equation modeling. The results of the data analysis indicate that both task and technology characteristics increase task technology fit, and the four dimensions of perceived risks, which include time, privacy, performance, and psychology, have a negative influence on task technology fit. In addition, task technology fit also increases behavioral intentions. The study provides theoretical contributions by filling the acknowledged research gaps, and it also presents managerial implications in regard to commercializing robotic caddies in the golf industry.
A new era of technological change in the restaurant industry: focusing on perceived values of robot servers Hwang, Jinsoo; Joo, Kyuhyeon; Moon, Joonho
IAES International Journal of Robotics and Automation (IJRA) Vol 14, No 2: June 2025
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/ijra.v14i2.pp143-150

Abstract

The objective of this research is to examine the perceived values of robot servers, which include utilitarian and hedonic values, and how this influences willingness to pay more in the restaurant industry. This paper also examined the differences between the two sub-dimensions of perceived value, which are based on the demographic factors of the respondents. This research performed a data analysis based on a sample size of 295 participants, and the results indicated that the two sub-dimensions of perceived value play a crucial role in regard to the formation of willingness to pay more. Furthermore, the results showed that there were differences in perceived value in regard to the demographic factors.
Co-Authors Hwang, Jinsoo Kim, Heather Markham Moon, Joonho